Sway23 Maj 2022

The C.E.O. of Condé Nast: ‘ This Is No Longer a Magazine Company’

Home to brands like Vanity Fair, The New Yorker and Bon Appétit, Condé Nast might as well be French for “magazine.” But the company’s C.E.O. sees a “difficult future” for print and is trying to pivot Condé Nast publications toward creating more digital content — even going so far as to say that Condé Nast is “no longer a magazine company.” Amid this fight for readers, clicks and subscriptions, the company has struggled publicly through a cultural reckoning, fielding accusations of a toxic work culture and firing some of its top editors in recent years.

In this interview, Roger Lynch explains why and how the company has changed. But Kara Swisher asks: How can it, with one of its most powerful figures, Anna Wintour, still at the helm?

Lynch discusses why he thinks Wintour is an agent of change, rather than the old guard. They talk about how management has handled negotiations with the company’s various unions. And they consider how publishing gatekeepers have been usurped by online ones like YouTube and TikTok. And Kara asks him to weigh in on the perennial media question: Is print dead?

You can find transcripts (posted midday) and more information for all episodes at nytimes.com/sway, and you can find Kara on Twitter @karaswisher.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

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