#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections

#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections

Send us a text Sephora has long been recognized as a leader in prestige beauty retail. Founded in France in the late 1960s, the brand introduced its now-famous open-selling concept that allowed shoppers to browse freely and test products across brands. Something unheard of in department store beauty counters of the time. When Sephora opened its first U.S. store in New York’s Soho district in 1998, the concept was still relatively unknown. “Back then, few people knew who we were, and many bran...

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Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Dave Canty, SVP, Head of Loyalty at Bilt Rewards, about the innovation of Bilt’s loyalty program, how it leverages strategic partnerships, and how the program provides meaningful value for its members.

26 Apr 202322min

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Apr 202317min

Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty

Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty

Send us a textMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at KOA, about her upcoming presentation at the 2023 Loyalty Expo on collecting and leveraging customer data.

25 Apr 20235min

IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience

IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience

Send us a textIKEA Canada is an award finalist for this year’s Loyalty360 Awards for the Employee Engagement & Impact category at the upcoming Loyalty Expo, held May 8-10 in Orlando, FL.Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about his upcoming awards presentation at the Loyalty Expo, the importance of leveraging the company’s frontline co-workers, and what attendees will learn from the presentation.

21 Apr 20232min

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

Send us a textMark Johnson, CEO of Loyalty360, spoke with Andres Barry, President of JetBlue Travel Products, about the brand’s customer loyalty strategy, how they engage with customers and innovate the TrueBlue loyalty program, and how the brand plans and implements partnerships.

19 Apr 202326min

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it uses emotional loyalty and personalization to drive engagement with the program.

14 Apr 202310min

Donatos 2023 Loyalty Expo Session: Building Personalization and Emotional Loyalty into the Rewards Program

Donatos 2023 Loyalty Expo Session: Building Personalization and Emotional Loyalty into the Rewards Program

Send us a text Donatos was recently named a finalist for this year’s Loyalty360 Awards, presenting in the Customer Loyalty Strategy category at Loyalty360’s Loyalty Expo, May 8-10 in Orlando. At the event, Erin will share her story on how Donatos leverages customer data to drive and enhance customer loyalty. Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about her upcoming presentation at the 2023 Loyalty Expo and Donatos’ cus...

13 Apr 20231min

Loyalty360 Loyalty Live | Jonathan Silver, Engage People

Loyalty360 Loyalty Live | Jonathan Silver, Engage People

Send us a textLoyalty360's Mark Johnson interviews Jonathan Silver, Engage People, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

4 Apr 202323min

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