173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes content

Kolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.

If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.

Check out Kolin here:

https://www.instagram.com/thekolinjones/

https://www.instagram.com/amalfijets/

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Timestamps:

0:00 – Intro

1:10 – The most overlooked strategy brands don’t do on social media

2:01 – Not showing off the planes to go viral

4:21 – Kolin’s provocative approach to social media

5:27 – Declaring war on Dinosaurs

7:29 – How to make an unsexy brand viral

8:56 – Using tech & efficiency to scale Amalfi

11:03 – People buy from people

13:00 – The responsibility of flying private

15:44 – Personal Brand Kickstart

16:08 – Utilizing campaigns as a content strategy

17:17 – Strategically targeting an affluent audience

19:30 – Getting creative to generate success

21:48 – Bringing employees into content

24:02 – Building trust and brand equity with clients

25:15 – The absurd lifestyle of flying private

27:33 – Can virality be manufactured?

28:45 – Social media is a volume game

30:13 – Competing against legacy jet companies

31:51 – Why organic content beats paid ads

34:39 – Outworking and outposting competitors

38:01 – Handling criticism from the industry

39:35 – Turning views into qualified leads

44:06 – Why more friction creates better customers

45:46 – Data, attribution, and scaling systems

47:49 – Organic content as the best marketing

49:11 – Google, TikTok, and the future of search

50:32 – Copywriting & SEO for brand equity

53:31 – Competing against better-funded rivals

54:54 – Landing your first customers as a new founder

58:15 – Lessons for first-time entrepreneurs

59:45 – Scaling from $3M to $15M in revenue

1:02:44 – Using data to understand your customers

1:05:29 – Customer experience as a competitive advantage

1:08:01 – The power of branding and perception

1:09:05 – Surviving the early days of Amalfi Jets

1:10:22 – Sacrifices and risks of entrepreneurship

1:12:04 – Kolin’s mindset when building Amalfi

1:13:46 – Navigating rapid growth and challenges

1:14:55 – Why speed beats perfection in business

1:18:05 – Staying competitive in a cutthroat industry

1:18:54 – The pressure of leading a team

1:20:46 – Keeping consistency at scale

1:22:20 – Why competitors can’t copy Amalfi

1:23:17 – The importance of brand reputation

1:25:06 – Leveraging content for long-term trust

1:27:25 – Building resilience as an entrepreneur

1:28:44 – Kolin’s advice for new founders

1:30:43 – Advice to your 18-year-old self

1:32:13 – Post pod debrief

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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98. The Floating Half Pipe - A Stunt 7 Years in the Making w/ Brendon Hayward

Welcome back to Episode 98 of The 505 Podcast. Today we welcome Brendon Hayward. Brendon is an ex pro skater, who has a deep desire for travel and adventure. After tearing his ACL twice, and retiring from pro skateboarding, he wasn't sure what life had in store for him. We dive into the "ah-ha" moment Brendon had that gave him the clarity he was searching for to pursue his passions, and turn it into his career. After seven years of planning, he just pulled off one of his craziest stunts yet! In Brazil, he took a halfpipe 8,000 feet in the air via hot air balloon and skated it! This episode is jam packed with adventure.Check out Brendon Here!https://www.instagram.com/brendon/https://www.instagram.com/creatorsstudios/https://www.brendonlhayward.com/Get 30% OFF using "505Pod" at checkout:www.creatorsstudios.comThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

15 Feb 20241h 18min

97. Shooting Pro Athletes and Managing Content for Fanatics w/ Alex Subers

Roc Nation, today we welcome Alex Subers. Alex spent 5 years shooting for the Philadelphia 76ers, and recently transitioned into shooting and strategizing content for Fanatics. Alex recently had the opportunity to shoot his second SLAM Magazine cover for Tyrese Maxey, the first one being for James Harden. Due to the nature of his job, Alex is around a lot of high profile athletes and celebrities, so we discuss how to navigate those situations. We've been wanting to have Alex on for a while, so we are stoked to finally have made it happen!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Alex here!https://www.instagram.com/asubers/https://www.alexsubers.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Feb 20241h 38min

96. Why Your Creative Work SUCKS and How to FIX IT!

Roc Nation, we decided to try something different out this week and review your work. Thanks to everyone that submitted! Sorry we couldn't look at everyone's work, there were too many submissions. BUT, if you enjoyed this episode and would like us to run it back, let us know!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here and get 15% off:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

1 Feb 20241h 9min

95. How to Create Spec Commercials that ACTUALLY get you Hired w/ Mitchell Mullins

Roc Nation, today we welcome an unbelievably talented filmmaker and director, Mitchell Mullins. He's man of many talents, he knows how to fly drones real well, how to shoot and edit with the best of them, and even rocks a mullet. We talked to Mitchell about transitioning from being on the road for 300 days creating travel content, to filming and directing incredible commercial work. Mitchel also just put out his first physical product, a premium notebook. This was one of our favorite convos to date!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration with 10% off here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT MITCHELL!https://www.instagram.com/mitchell_mullins/https://www.instagram.com/inputs.co/https://www.instagram.com/bluehour/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

25 Jan 20241h 19min

94. From Acting in a Hulu Movie to Producing his First Feature Film w/ Jordan Tortorello

Rock Nation, today we welcome Jordan Tortorello! Jordan is an actor, turned filmmaker, who just finished producing his first feature film, Peripheral! Jordan's passion for cinema and filmmaking really shines through during our conversation. Jordan also started Mixed Media, a production company that started with music videos and is now transitioning into narrative pieces. The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Jordan!https://www.instagram.com/jordantortorello/https://www.instagram.com/mixedmedia.co/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Jan 202457min

93. How To DOMINATE Social Media in 2024

This is your year ROCK! To start taking social media seriously, build up your personal brand and grow a dedicated following! We're deep diving into our top 15 tips as to how to DOMINATE social media today. Enjoy!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

11 Jan 20241h 10min

92. How to Create Your Dream Life in 2024 (Goal Setting Tips)

Roc Nation, what a year it has been! The growth we saw in 2023 was INSANE, and it really feels like we're just getting started. Hopefully these goal settings tips help you guys plan out your goals for 2024 in a strategic way, and help you guys crush 2024! LET'S GET ITTTTThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

28 Dec 202353min

91. The Secrets to Pitching Your Creative Work and Winning Clients

Roc Nation, today we're talking about pitching your creative work and winning clients! Our goal for this episode is for you to come away a little more confident in how to lock in your next client!The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

21 Dec 20231h 6min

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