173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes content


Kolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.


If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.


Check out Kolin here:

https://www.instagram.com/thekolinjones/

https://www.instagram.com/amalfijets/


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Timestamps:

0:00 – Intro

1:10 – The most overlooked strategy brands don’t do on social media

2:01 – Not showing off the planes to go viral

4:21 – Kolin’s provocative approach to social media

5:27 – Declaring war on Dinosaurs

7:29 – How to make an unsexy brand viral

8:56 – Using tech & efficiency to scale Amalfi

11:03 – People buy from people

13:00 – The responsibility of flying private

15:44 – Personal Brand Kickstart

16:08 – Utilizing campaigns as a content strategy

17:17 – Strategically targeting an affluent audience

19:30 – Getting creative to generate success

21:48 – Bringing employees into content

24:02 – Building trust and brand equity with clients

25:15 – The absurd lifestyle of flying private

27:33 – Can virality be manufactured?

28:45 – Social media is a volume game

30:13 – Competing against legacy jet companies

31:51 – Why organic content beats paid ads

34:39 – Outworking and outposting competitors

38:01 – Handling criticism from the industry

39:35 – Turning views into qualified leads

44:06 – Why more friction creates better customers

45:46 – Data, attribution, and scaling systems

47:49 – Organic content as the best marketing

49:11 – Google, TikTok, and the future of search

50:32 – Copywriting & SEO for brand equity

53:31 – Competing against better-funded rivals

54:54 – Landing your first customers as a new founder

58:15 – Lessons for first-time entrepreneurs

59:45 – Scaling from $3M to $15M in revenue

1:02:44 – Using data to understand your customers

1:05:29 – Customer experience as a competitive advantage

1:08:01 – The power of branding and perception

1:09:05 – Surviving the early days of Amalfi Jets

1:10:22 – Sacrifices and risks of entrepreneurship

1:12:04 – Kolin’s mindset when building Amalfi

1:13:46 – Navigating rapid growth and challenges

1:14:55 – Why speed beats perfection in business

1:18:05 – Staying competitive in a cutthroat industry

1:18:54 – The pressure of leading a team

1:20:46 – Keeping consistency at scale

1:22:20 – Why competitors can’t copy Amalfi

1:23:17 – The importance of brand reputation

1:25:06 – Leveraging content for long-term trust

1:27:25 – Building resilience as an entrepreneur

1:28:44 – Kolin’s advice for new founders

1:30:43 – Advice to your 18-year-old self

1:32:13 – Post pod debrief



If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

57. Rising Above: Tej Patel's Minority Creative Journey

57. Rising Above: Tej Patel's Minority Creative Journey

Today we welcome Tej Patel! Tej is a photographer and filmmaker from Dallas, Texas. He’s made content for the NFL, NBA, a plethora of musicians, and is the creator of the viral sound “So you’re an artist.”STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TEJ HERE:TikTok: https://www.tiktok.com/@tejxpatelInstagram: https://www.instagram.com/tejxpatel/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

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56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

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5 Apr 202348min

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

Today we welcome Edward Lee and Weaver. Together they hosts the "MIDCONVO" Podcast. They are photographers, videographers, and business owners. This episode is jam packed with nuggets that will allow you to take your creative business to the NEXT LEVEL!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT EDWARD LEE HERE:https://www.instagram.com/edwardleefilms/https://www.youtube.com/channel/UCoH1KZPFsL-cLyGIOqtWYCATikTok: @EdwardleefilmsCHECK OUT PAUL WEAVER HERE:https://www.instagram.com/paulwheatthins/https://www.instagram.com/thefreelancephotog/CHECK OUT THE MIDCONVO PODCAST HERE:https://www.instagram.com/midconvo/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Mars 202345min

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

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22 Mars 20231h

53. Client RED FLAGS and how to Navigate them

53. Client RED FLAGS and how to Navigate them

Sh*tty clients, we've all had em... Hopefully this helps you identify red flags in clients and how to navigate them. We'd love to hear some stories of your worst clients in the comments!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

15 Mars 202339min

52. How Sam Newton became a Canon Sponsored Filmmaker

52. How Sam Newton became a Canon Sponsored Filmmaker

Today we welcome Sam Newton to the show! Sam is a man of many talents. Not only a travel filmmaker, but an incredibly talented musician. Sam has seen incredible growth over the last year on YouTube, so much so that he was selected to be an official Canon ambassador.COP THE "SKETCH BOY HOURS" MERCH NOW! https://the505podcast.com/COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.youtube.com/@SamNewtonhttps://www.instagram.com/samnewton/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

8 Mars 20231h 2min

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

ROCK NATION WE ARE BACK!!! Boy do we have a lot to talk about!First off, we just want to say thank you so much for the support on Season 1. This journey has been incredible, and we truly feel like we are just getting started! If you have watched only one clip, or every single episode we've put out, we appreciate you! The messages we've received over the past year+ have been unreal!COP THE "SKETCH BOY HOURS" MERCH NOW!www.the505podcast.comCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKOn today's episode, we welcome 2 very special guests. Canadian superstar DJ's LOUD LUXURY! We know them as Joe and Andrew around here though. You most likely have heard their SMASH HIT, Body, which is 10x platinum in Canada. And if you’re a fan of the pod, you know these are the guys Kostas spends his weekends with, traveling around and shooting their shows.This episode has been a long time coming, and we are so happy to finally be putting it out for you!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Mars 20231h 20min

50. Our BEST MOMENTS of 2022 | Season One Finale

50. Our BEST MOMENTS of 2022 | Season One Finale

WHAT UP ROCKS! We just want to say thank you for all the support! We wanted to put together a compilation of some of our favorite moments from this past year to cap off season one. We're going to be taking some time to revamp the pod a little. So just know when we come back for season two, the pod will be even better!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

4 Dec 20221h 7min

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