173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes content


Kolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.


If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.


Check out Kolin here:

https://www.instagram.com/thekolinjones/

https://www.instagram.com/amalfijets/


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Timestamps:

0:00 – Intro

1:10 – The most overlooked strategy brands don’t do on social media

2:01 – Not showing off the planes to go viral

4:21 – Kolin’s provocative approach to social media

5:27 – Declaring war on Dinosaurs

7:29 – How to make an unsexy brand viral

8:56 – Using tech & efficiency to scale Amalfi

11:03 – People buy from people

13:00 – The responsibility of flying private

15:44 – Personal Brand Kickstart

16:08 – Utilizing campaigns as a content strategy

17:17 – Strategically targeting an affluent audience

19:30 – Getting creative to generate success

21:48 – Bringing employees into content

24:02 – Building trust and brand equity with clients

25:15 – The absurd lifestyle of flying private

27:33 – Can virality be manufactured?

28:45 – Social media is a volume game

30:13 – Competing against legacy jet companies

31:51 – Why organic content beats paid ads

34:39 – Outworking and outposting competitors

38:01 – Handling criticism from the industry

39:35 – Turning views into qualified leads

44:06 – Why more friction creates better customers

45:46 – Data, attribution, and scaling systems

47:49 – Organic content as the best marketing

49:11 – Google, TikTok, and the future of search

50:32 – Copywriting & SEO for brand equity

53:31 – Competing against better-funded rivals

54:54 – Landing your first customers as a new founder

58:15 – Lessons for first-time entrepreneurs

59:45 – Scaling from $3M to $15M in revenue

1:02:44 – Using data to understand your customers

1:05:29 – Customer experience as a competitive advantage

1:08:01 – The power of branding and perception

1:09:05 – Surviving the early days of Amalfi Jets

1:10:22 – Sacrifices and risks of entrepreneurship

1:12:04 – Kolin’s mindset when building Amalfi

1:13:46 – Navigating rapid growth and challenges

1:14:55 – Why speed beats perfection in business

1:18:05 – Staying competitive in a cutthroat industry

1:18:54 – The pressure of leading a team

1:20:46 – Keeping consistency at scale

1:22:20 – Why competitors can’t copy Amalfi

1:23:17 – The importance of brand reputation

1:25:06 – Leveraging content for long-term trust

1:27:25 – Building resilience as an entrepreneur

1:28:44 – Kolin’s advice for new founders

1:30:43 – Advice to your 18-year-old self

1:32:13 – Post pod debrief



If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

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39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome a man of many talents. Not only is he an incredible photographer, videographer, and producer, but he’s gone viral on the internet more times than anyone we know. And not to mention, a spike ball savant. He is the man behind the magic of the internet’s biggest magician, Zach King. So, if you want to know what the secret sauce to going viral on the internet is, this is the episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT NATE:Insta: https://www.instagram.com/natenorell/TikTok: @NateNorellDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today we welcome Alex Romo. Alex is a very talented travel filmmaker, who has not only traveled to what seems like most of the world, but has also produced work for some of the biggest brands such as Red Bull, MVMT, Google, Panasonic, & GoPro, just to name a few. Alex talks about being the first of his family to graduate college, inspiring people with his films, and his secret to how he became a full-time travel filmmaker. If you wanna learn how to travel with your camera for a living, this is episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT ALEX:Insta: https://www.instagram.com/alexromo/TikTok: @AlexRomoTravelsYouTube: https://www.youtube.com/c/AlexRomo1Website: https://alexromo.live/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Skyler Wagoner. Skyler is a photographer from Indiana, who moved out to LA, to take the next step in his creative career. The first four months of living here in LA, Skyler was actually homeless, living in his car. After meeting a great group of friends, finding community, and posting his story on Social Media, Skyler was hired for his first photo job here in LA, and hasn't looked back since. Skyler's story is incredible, and we're so excited to give him a platform to share it. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT SKYLER:Insta: https://www.instagram.com/skylerwagoner/YouTube: https://www.youtube.com/c/SkylerWagonerTikTok: https://www.tiktok.com/@skylerwagonerphoto?_t=8UWpwVra3Fj&_r=1Website: https://www.skylerwagoner.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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WHAT'S GOOD ROCKS!! Episode 2 of Rock Talk coming at ya. On this episode, Brayden talks about his time in Vegas for Summer League, Chase goes to Seattle for a massive car production, and Kostas talks about feeling burnt out from tour life.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive deep into Brayden's process and how he got started in sports videography. He shares stories and gives you insights into this career path. This episode's been a year in the making, and we're excited to finally bring it to you.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Brayden's Sports Videography Masterclass here: www.TheCreatorCoach.comDM US ON IG: Bfiggy:https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

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