AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age Insider19 Sep 2025

AI search ads 101—everything marketers need to know, with Asa Hiken

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits.

YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent.

Dig deeper on the topics mentioned in this week's episode:

~Everything to know about AI search ads

~Inside Perplexity's ad test

~Answer engine optimization tips

~Listen to Grillo's CMO on the importance of experiential activations

Avsnitt(190)

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to c...

20 Mars 24min

How to win the Ad Age A-List, with Judann Pollack

How to win the Ad Age A-List, with Judann Pollack

Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what define...

13 Mars 25min

How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account ...

6 Mars 23min

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explain...

27 Feb 25min

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...

20 Feb 27min

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...

13 Feb 27min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Jan 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...

23 Jan 24min

Populärt inom Politik & nyheter

svenska-fall
p3-krim
aftonbladet-krim
spar
fordomspodden
rss-krimstad
flashback-forever
rss-sanning-konsekvens
motiv
aftonbladet-daily
krimmagasinet
rss-krimreportrarna
rss-frandfors-horna
rss-vad-fan-hande
politiken
grans
rss-flodet
sydsvenskan-dok
dagens-eko
rss-aftonbladet-krim