PART 1: My TOP 10 Marketing Trend Predictions for 2024

Part 1 or 3: My TOP 10 Marketing Trend Predictions for 2024 for Artists and Creatives

Before we get into this NERDY and life-giving conversation, I have to tell you that SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this. You can save your seat here!

Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing. Experiment with them and see where they take you!

• Reach > following -- isn't that nice!! That vanity metric matters far less than the number of people actually SEEING and enjoying your content. So focus far more on that than on the number of followers. Don't get me wrong, attracting community members (followers) but if your followers aren't seeing your content either then what are we even doing here??
  • TRAIN THE ALGORYTHM with repetition, posting themes, and having a consistent brand aesthetic (more on this in Making Art Work). Get noticed by people engaging with similar content.
  • And even better than that >>> ENGAGEMENT MATTERS THE MOST!
  • Engagement > following (the algorithm will show your work to those people again and again whether they follow you or not)
• Being a beautiful, real-life human > AI
  • Be as human as you possibly can be – funny, imperfect, honest, vulnerable, silly, soulful… we want to engage with people, not bots or computers so it's OK (good, even) to show your beautiful realness!
• Create threads, themes, and stories, (for example, part 1, 2, 3, 4 style posts or pieces of content).
  • Give your audience something to sink into and feel safe in. I know that sounds a little *extra* to say that they want to feel "safe" in your content, but it's true. Series, multi-part content, and themes in your posts create a sense of known content -- that feels consistent and safe. So let us get cozy! There is SO MUCH more coming in this mini-series! Tune in tomorrow for part 2!

JOIN SHARE THE WORK! I can't stress this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.

@Emily_Jeffords on Instagram and TikTok (also mentioned: Anna Nunez and her beautiful color of the month series)