Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving

Inside the Playbook: Milana Lewis on The Reality of Music Advances & Shelving

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Milana Lewis, CEO of Stem, to break down how Stem approaches artist partnerships and deal-making differently.

Milana explains why Stem works on a project-by-project basis, how they manage capacity to protect quality, and how their simulator tool helps artists actually understand the financial reality of a deal. She also unpacks the new Concord partnership, designed to expand reach while keeping fairness and flexibility at the core.

The conversation doesn’t shy away from hard truths, including why major labels sometimes sign artists just to shelve them and control market share.

If you’re an artist, manager, or anyone navigating the music industry, this is a must-listen for understanding how to build smarter, more autonomous careers.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/7qj5aAUZJEh9bVIWWq596j?si=kORo9PheQ4G3mqg_t5X1PA


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

Inside the Playbook: Troy Carter on How to Find Music's Future Superstars

In this clip, Troy Carter, Co-Founder and CEO of Venice Music and former manager of global music sensations, Lady Gaga and John Legend, shares invaluable insights into identifying and nurturing extrao...

14 Feb 20256min

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

The Manager’s Playbook 017: Gavin Sheppard – The Remix Project, Building Creative Ecosystems, Hip-Hop as a Movement, Passion-Based Leadership, and Elevating Talent

In this episode ofThe Manager’s Playbook, we sit down with Gavin Sheppard, co-founder ofThe Remix Project, a cultural incubator that has helped launch the careers of countless artists and creatives. G...

11 Feb 20252h 46min

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

The Manager’s Playbook 016: T-Minus - Artist Development, Creative Vision, Brand Building, Industry Insights, and the Journey to Longevity

In this episode, we sit down with Grammy nominated producer T-Minus to dive into his incredible journey through the music industry. From crafting hits for Drake to shaping the sound of some of the big...

27 Jan 20251h 48min

 The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

The Manager’s Playbook 015: Natalie Prospere – From Social Work to Grammy Awards, Artist Advocacy, Resilience, Building Careers, Music Strategy, and Championing Authentic Voices

Step into the world of Natalie Prosper in this unfiltered, inspiring interview as she reveals her journey from a driven social worker to a trailblazer in the music industry. Natalie shares how her Car...

23 Dec 20241h 55min

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

The Manager’s Playbook 014: Jessie Reyez & Byron Wilson – Industry Hustle, Label Bidding Wars, Work Ethic, Trust, and Building a Legacy

Jessie Reyez’s voice is unmistakable, but her journey to global recognition is a masterclass in grit, resilience, and relentless ambition. In this electrifying episode of The Manager's Playbook, hoste...

3 Dec 20242h 23min

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

The Manager’s Playbook 013: Director X – Shaping Music Video Culture, Drake, Visual Storytelling Mastery, Authentic Expression, Artist Relationships, Digital Evolution, Creative Challenges

Director X is the embodiment of innovation, authenticity, and masterful storytelling. With a legacy built alongside some of the biggest names in music—think Drake, Rihanna, and Usher—Director X has r...

7 Nov 20241h 16min

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

The Manager’s Playbook 012: Byron Wilson – Jessie Reyez, SonReal, Viral Success, Artist Management, Building a Creative Empire, Independent Music Hustle, Global Music Strategy, Industry Teamwork

Byron Wilson’s journey from a small-town dreamer to managing global superstars like Jessie Reyez and SonReal is nothing short of inspiring. In this episode of The Manager’s Playbook, Byron opens up ab...

23 Okt 20242h 3min

The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships

The Manager’s Playbook 011: Cory Litwin – Murda Beatz, Networking Mastery, Toronto Music Scene, Artist Development, Event Production, Global Talent Management, The Power of Relationships

Cory Litwin is the MASTER of Getting into a Room! You cannot question his ability to help build and cultivate global superstars like Murda Beatz and Busta Rhymes. And that’s what you need and want fr...

9 Okt 20242h 9min

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