Mobile Ad Fraud Bots & Inefficient Marketing Campaigns
A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/F8e4oiraAys
18 Juli 201910min
740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy
Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app. Semyon Polyakovskiy is the Founder at Maginary.
16 Juli 201942min
Storytelling with Facebook Ads
Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/c07i7oaLgTM
11 Juli 201911min
739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen
Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor. Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.
9 Juli 201933min
App Install Ads Hacks
I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/f8agL6UCubU
5 Juli 20195min
Branding Hack for Mobile App Virality
Today, I'm going to introduce a cool branding hack which I learned from one of our podcast guests, Christy Laurence of Plann. You can use tactic within your app to make it go viral. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=apyIvADb8eU
3 Juli 20194min
738: The Most Important Aspect of Running a Business with Rupert Meghnot
What does it truly take to become successful in your entrepreneurial ventures? Well, you will discover the most important aspect of running a business, the four characteristics that today's guest looks for in an entrepreneur for investment and why the business model canvas is the best tool for startups to utilize. Rupert Meghnot is the Founder and Chief Experience Officer at Burnout Game Ventures.
2 Juli 201936min
737: Why a Founder Should Do Customer Support with Owen Clark
Today's guest previously sold his tech company and you will discover the criteria he used to start his current venture. Also, listen to the part of the show where he shares why it's so critical for the founder to provide customer support. Owen Clark is the Founder at uBrand
25 Juni 201925min
