#23 - Taylor Swift & The Power of Partnership
Life at AT&T30 Jan 2018

#23 - Taylor Swift & The Power of Partnership

Taylor Swift is, by very definition, a game changer. Her multi-genre style, the creativity in her lyrics and the special relationship she has with her fans have all transformed the music industry. Swift’s most dedicated fans (also known as “Swifties”) feel like they have an intimate bond with the star – and that’s not by coincidence. It’s the basis for her popularity and the crux of AT&T’s partnership with the star and her mega-loyal following. Those partnerships result in exclusive content from the artists and unique and unforgettable experiences for the artists’ fans – experiences that deepen their connection with both the star and our products and services. In this episode of the Life@AT&T, Karyn Spencer, VP of AT&T’s “Hello Lab” team takes us behind the scenes and describes how our celebrity partnerships are developed and how fanning the flames of fandom helps AT&T build brand love.

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Avsnitt(18)

#25 - The Ethical Hacker

#25 - The Ethical Hacker

Sean Pohl lives on the web. But it’s not the web many of us ever want to frequent. Sean spends time on the “dark web.” This is the area of cyberspace where you’ll find dangerous people – that seek to ...

8 Feb 20188min

#24 - Where We're Going and Where We've Been

#24 - Where We're Going and Where We've Been

Over the past two years, you have heard some compelling stories from the Life@AT&T podcast. From unique employee profiles to emotional hero stories, our podcast has shed light on the people that make ...

7 Feb 20185min

#22 - Whitacre Award winners: Emotional stories in their own words

#22 - Whitacre Award winners: Emotional stories in their own words

Winning the Whitacre Award, AT&T’s highest award, is an emotional experience – this year, perhaps more so than ever. This year, we honored 32 Whitacre Award winners. That’s the largest number of win...

26 Dec 20178min

#21 - Life at AT&T -- Hurricane Maria: First-hand from the frontlines

#21 - Life at AT&T -- Hurricane Maria: First-hand from the frontlines

Three months after Hurricane Maria slammed into Puerto Rico, our teams are making progress reconnecting our network there. The ability to bring connectivity back to Puerto Rico is a credit to the co...

19 Dec 201715min

#20 - Hurricane Irma: Preparing and responding with compassion

#20 - Hurricane Irma: Preparing and responding with compassion

As the fury of Hurricane Irma churned toward Florida, Cristy Swink and Robert Suarez faced the task of not only protecting our network, but our people from a direct hit. Cristy Swink, VP and General ...

8 Dec 201716min

#19 - Customer-focused. Customer First.

#19 - Customer-focused. Customer First.

In this episode of the "Life at AT&T" podcast, we focus on what it really means to be customer-focused. From the language we use, to the relationships we forge, to the solutions we provide – what does...

6 Okt 20178min

#18 All day, every day

#18 All day, every day

The best entertainment and communications experiences in the world are created on the best network. It’s as simple as that. So, if our network goes down, the key is constant monitoring and quick resto...

24 Juli 20179min

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