430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it. Listen to Nathan and AJ discuss: Starting in door-to-door sales as a teenager Persevering through failure in his first business Starting Revenue Boost to focus on lead generation Why not all leads are created equal How to stand out amongst competitors Why cold emails are still powerful Implementing a repeatable process to get clients How to spend zero dollars on advertising LinkedIn Navigator tips and tricks Why subject lines should be a disguise And much more B2B sales strategies... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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73: How to Build a Super Successful Online Business with John Lee Dumas of Entrepreneur on Fire

73: How to Build a Super Successful Online Business with John Lee Dumas of Entrepreneur on Fire

There is a quintessential moment that every entrepreneur will face at some point in his or her life. It doesn’t matter what kind of business you’re running, or what kind of niche you’re in, there's a ...

5 Jan 20161h 12min

72: Internet Marketing Mastery with Los Silva

72: Internet Marketing Mastery with Los Silva

Carlos "Los" Silva is rightfully considered today one of the top business marketing trainers in the world. After a 10-year entrepreneurial journey, he finds himself at the helm of multiple, million-do...

22 Dec 201550min

71: Mastering Social Media & Evangelism with Guy Kawasaki

71: Mastering Social Media & Evangelism with Guy Kawasaki

During one of Guy Kawasaki’s first marketing assignments in the early 1980s, he would knock on the doors of startup software companies across Silicon Valley armed with a stack of non-disclosure agreem...

15 Dec 201531min

70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

70: How to Manufacture a Disruptive Product (Without Selling a Kidney) with Lisa Fetterman of Nomiku

There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneur...

8 Dec 201540min

69: How to Launch Your Startup in 7 Days and Build a $1m Business with Dan Norris of WPCurve

69: How to Launch Your Startup in 7 Days and Build a $1m Business with Dan Norris of WPCurve

Building a startup is hard, from generating an idea, to developing an MVP, to launching a product, and eventually growing a business. It's just really hard. But what if I told you that it's entirely p...

3 Dec 201558min

68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build an...

23 Nov 201541min

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a ...

19 Nov 201549min

66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

However great it is, entrepreneurship is hard. It can mean disappointment. It can mean exhaustion. It can mean frustration. It can mean failure. Starting a business is less smooth sailing and more sto...

12 Nov 201540min

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