Why do we hate ageing women? Let’s talk “retired baddies”, the anti-ageing industry and how “old” became an insult
Taboo on the Bus23 Sep 2025

Why do we hate ageing women? Let’s talk “retired baddies”, the anti-ageing industry and how “old” became an insult

I cannot escape the deep, seething hatred and humour online surrounding women ‘looking old’. Girls feel pretty and post online only to be attacked for ageing and appearing older than they are. It is an inescapable trap that we all fall to as women, yet we are continuing to tear down each other instead of challenging these expectations within wider society and from the very capitalistic anti-ageing industry. Let’s sit down today to discuss why we are so scared of ageing as women, how society treats ageing women, the paradox of ‘natural’ Botox, and unpicking the anti-ageing industry.

I really loved dissecting this topic, it feels like a very fitting follow up to the episode I previously did discussing whether we can view cosmetic procedures and Botox from a feminist lense.


Email – ⁠⁠whatzaraloves@gmail.com⁠⁠

Reading list/mentions:

https://www.harpersbazaar.com/uk/beauty/skincare/a38813523/baby-botox/Facing Age: Women Growing Older in Anti-Aging Culture - By Laura Hurd Clarke

Holstein, M. B. (2001). A feminist perspective on anti-aging medicine. Generations: Journal of the American Society on Aging, 25(4), 38-43.

https://www.spacenk.com/uk/skincare/treatment/serums/c-firma-fresh-day-serum-MUK200031988.html

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