How It All Started
This year, 2026, we proudly celebrate CREATIVE's 50th anniversary. To honour this milestone, Melissa and Gary are bringing together two senior Promotional Marketing Consultants, Lisa and Monica, to sh...
25 Apr 38min
We Are More ECO Than You Think
Promotional merchandising is frequently seen as one of the least environmentally friendly forms of marketing. But is this belief truly justified, or is it merely rooted in the idea that tangible produ...
24 Feb 33min
All The Days that Matters (2026 edition)
Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the diff...
25 Nov 202534min
Timing Is Everything
November and December are among the busiest and most strategic months in the promotional products (brand merchandising) industry. During this time, several unique seasonal trends, deadlines, and oppor...
24 Okt 202523min
Why Partner with a Promo Marketing Consultant?
In today’s world, a wealth of information is at our fingertips, empowering buyers to conduct their own research, explore a vast array of products online, and complete purchases with the aid of AI assi...
24 Juli 202529min
How Much Do You Know About Web Development?
Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is...
24 Juni 202530min
How You Doing?
It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their ...
24 Maj 202520min
