Fostering Growth Mindsets with Brenda Do | From Copywriting to Children’s Literature
Adeptus On Air25 Sep 2025

Fostering Growth Mindsets with Brenda Do | From Copywriting to Children’s Literature

Today on Adeptus On-Air, host James Walker chats with Brenda Do, a children’s author and a seasoned copywriter. Brenda shares how a simple moment with her young nephew spilling leftovers and immediately calling himself “stupid” sparked the idea for her debut picture book, “It's Okay Not to Know.” Drawing on her background in direct response copywriting, she explains how observing human behavior and studying growth mindset research led her to create a rhyming, inclusive story that encourages self-compassion and curiosity. She reflects on her choice to feature genderless, monster-like characters so every child can see themselves in the pages, and why adults reading along may need the message just as much as kids. Tune in to hear Brenda’s thoughts on social-emotional learning in schools, why effort should be celebrated as much as achievement, and how her book can serve as a tool for both families and companies alike.

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Finding Success in the Entertainment Industry with Madisyn Shipman | Handling Rejection and Pressing Forward

Finding Success in the Entertainment Industry with Madisyn Shipman | Handling Rejection and Pressing Forward

Today on Adeptus On-Air, Michael Hoffman speaks with actress, Madisyn Shipman. Madisyn walks us through the trials and tribulations of the entertainment industry and shares the challenges she endured ...

29 Dec 202243min

The Philosophy of Business Leadership with Jim McAlpine | Becoming an Authentic Leader

The Philosophy of Business Leadership with Jim McAlpine | Becoming an Authentic Leader

On today’s podcast, host Evan Eneman chats with Jim McAlpine, an entrepreneur with over 30 year’s experience developing business ventures surrounding athletics and cannabis. Jim shares his approach to...

22 Dec 202249min

The Evolution of Wellness and Beauty with Davina Kaonohi | Building Trust with Consumers

The Evolution of Wellness and Beauty with Davina Kaonohi | Building Trust with Consumers

On today’s episode, Adeptus host Evan Eneman speaks with Davina Kaonohi, co-founder and CEO of Element Apothec, an award-winning global wellness and beauty brand that blends modern medicine and ancien...

15 Dec 20221h 8min

Building Your Brand with Cody Calafiore | Surround Yourself with the Right Team

Building Your Brand with Cody Calafiore | Surround Yourself with the Right Team

On today's podcast, Michael Hoffman interviews a good friend and client, Cody Calafiore, who came into the public eye in 2014 after he appeared on the CBS reality show Big Brother, where he finished t...

8 Dec 202243min

How Life Learnings Lead to Business Success with Warren Bobrow | Narrating Your Own Path

How Life Learnings Lead to Business Success with Warren Bobrow | Narrating Your Own Path

On today's episode, Evan Eneman sits down with business partner and client Warren Bobrow, to tell the tale of how he became an award-winning master mixologist, author, and the Founder and CEO of Klaus...

30 Nov 20221h 14min

The Making of a Frugal Athlete with Amobi Okugo | Business and Post-Athletics

The Making of a Frugal Athlete with Amobi Okugo | Business and Post-Athletics

In this episode of Adeptus On-Air, James Walker speaks with Amobi Okugo, entrepreneur and former professional soccer player. Amobi shares his experience as a young athlete going pro and learning about...

30 Nov 202238min

Adeptus Host Interview | Get to Know Us

Adeptus Host Interview | Get to Know Us

For the first episode of Adeptus On-Air, our esteemed hosts introduce themselves and offer what to expect from the show. Michael Hoffman, a Senior Partner at Adeptus, runs the tax division and has bee...

30 Nov 202242min

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