This Guy Generated $450M in Mobile Ad Revenue

This Guy Generated $450M in Mobile Ad Revenue

In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.

With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.

Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.

If you’ve ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.

You will discover:

✅ A real-world ad monetization case study behind $450M in revenue

✅ Ad monetization models that unlock massive growth

✅ Mediation system secrets, how to pick and optimize like a pro

✅ Who the true power players are in ad monetization today

Learn More:

Subscribe to Felix’s newsletter:

https://felixbraberg.substack.com/

You can also watch this video here: https://youtube.com/live/3cQAE-IbLxk

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms

App Store Optimization (ASO) in Search Engine Optimization (SEO) Terms

Do you understand search engine optimization, but you're completely new to app store optimization? Well I'm going to break down ASO into SEO terms so you can get a finally grasp on how to optimize your apps for search. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/onQJUlIennU

28 Aug 201813min

677: Growing a Niche Dating App with Noa Gutterman

677: Growing a Niche Dating App with Noa Gutterman

Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.

27 Aug 201836min

How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy

How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy

Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/o3bR2F74vvw

24 Aug 20186min

676: 3 Simple Things That Always Improve Conversions with Barron Caster

676: 3 Simple Things That Always Improve Conversions with Barron Caster

Today's guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn't lead to the growth they were expecting. Barron Caster is the Director of Growth at Rev.

23 Aug 201836min

How to Select Your Soft Launch Countries

How to Select Your Soft Launch Countries

Are you preparing to soft launch your app. Well I'm going to show you how to select the soft launch countries within iOS and Google Play. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/BSFYbFwNrNo

22 Aug 20185min

675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.

20 Aug 201841min

How to A/B Test Screenshots on iOS

How to A/B Test Screenshots on iOS

You're going to discover how you can A/B test your screenshots on iOS to increase your downloads. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mjHi_x1aj9Q

17 Aug 201810min

674: How to Launch a New Social Network with Virgil Moore

674: How to Launch a New Social Network with Virgil Moore

Coming up is a coaching call with the creator of a new social network where we discuss why it's so important to launch in a niche. It's a short episode, but highly important since I get this question all the time. Virgil Moore is the founder of Social Mongo.

16 Aug 20188min

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