Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV

Chris Cocks is the CEO of Hasbro, a company that just turned 100 this year. Hasbro is a huge company, making everything from Transformers to Lincoln Logs to My Little Pony and Monopoly. It also makes Magic: The Gathering and Dungeons & Dragons, which are massive and growing businesses. Chris was the head of that division, called Wizards of the Coast, before he became the CEO of Hasbro overall last year. Since then, he’s started the process of restructuring the company, which is pure Decoder bait.  He’s also dealt with some crises: He’s fended off an activist investor that wanted him to spin Wizards of the Coast out into a new company. The Magic community was upset that too many card sets were being released, including rare collector cards that could suddenly be bought by anybody who had enough money. Then, an attempt to change the open gaming license for Dungeons & Dragons led to a fan backlash, and Hasbro walked the entire plan back. We talked about these challenges, how he handled them, and what it means for toys and games to have such passionate fandoms. It really changes how Hasbro operates. He’s also selling off part of eOne, the company’s TV and film production company — we get into why and how he decided to do that. Chris is a lifelong gamer — you’ll hear him talk about that history several times. And he’s also keenly aware that toys and games have become an adults’ market as much as a kids’ one, and that changes the company’s business strategy. This is really a remarkable conversation: toys are a big, complex business. Links: Chris Cocks Is Hasbro’s Gamer in Chief Chris Cocks Statement at Hasbro Investor Day Hasbro strongly refutes claims it is ‘destroying’ Magic: The Gathering Dungeons & Dragons finally addresses its new Open Gaming License Hasbro CEO on D&D fiasco: ‘We misfired’ on the OGL but have ‘since course corrected’ Magic: The Gathering Becomes a Billion-Dollar Brand for Toymaker Hasbro Hasbro Puts Newly Acquired TV Brand Entertainment One (eOne) Back Up For Sale Transcript: Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today’s episode was produced by Creighton DeSimone and Hadley Robinson and it was edited by Amanda Rose Smith. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

31 Mars 20231h 10min

Today I’m talking to Mastodon CEO Eugen Rochko. Mastodon is the open-source, decentralized competitor to Twitter, and it’s where a lot of Twitter users have gone in this, our post-Elon era. The idea is that you don’t join a single platform that one company controls, you join a server, and that server can show you content from users across the entire network. If you decide you don’t like the people who run your server, or you think they’re moderating content too strictly, you can leave, and take your followers and social graph with you. Think about it like email and you’ll get it – if you don’t like Gmail, you can switch to something else, but you don’t have to quit email entirely as a concept. Now if you are like me, you hear the words open-source and decentralized, and then the word CEO, and you think – wait, why does the decentralized open standard have a CEO? The whole point is that no single person or company is in charge, right? Well, welcome to the wild world of open-source governance. It’s a riot, my friends – you’re going to hear Eugen and I say the phrase benevolent dictator for life in dead seriousness, because that’s how a lot of these projects are run. Of course, we also talk about money, and structure – Mastodon doesn’t make a lot of money, and Eugen is figuring out how to build a structure that scale past just a handful of people — but keep that in mind, actually. This tiny mostly volunteer labor of love might very well be the future of social networking, and, if you believe the hype about ActivityPub, might have some part in the future of the web. That’s pretty exciting, even if things are seem a little messy in the moment. Links: More than two million users have flocked to Mastodon since Elon Musk took over Twitter  A beginner’s guide to Mastodon, the hot new open-source Twitter clone Elon Musk Benevolent dictator for life Mastodon Social Eugen Rochko (@Gargron@mastodon.social) XKCD    Erase browser history: can AI reset the browser battle? Twitter alternatives for the Musk-averse We tried to run a social media site and it was awful Denial-of-service attack Transcript: https://www.theverge.com/e/23422689  Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Mars 20231h 16min

Meredith Kopit Levien is the CEO of The New York Times, which is perhaps the most famous journalism organization in the world, and certainly one of America’s most complicated companies. The Times is 172 years old, and has only recently become a force on the internet. It’s hard to remember, but back in 2014 and ‘15, people thought the Times was doomed — that it would be replaced by BuzzFeed and Vice and Vox. Instead, the company has undergone a radical and sometimes painful public transformation, and emerged as something closer to Netflix or Spotify – a subscription business with a huge investment in product and engineering.  Meredith has led a lot of that change, and in particular, she’s led the charge in turning a Times subscription into much more than paying for news – NYT Cooking and Games are hit apps, and of course she bought Wordle last year in a bit of a coup. We talked about that structure, how Meredith intends to appeal to a broader audience with all those products when the country is basically divided in half politically and one half doesn’t care for the Times at all, and about platforms and growth. And like all media organizations, the Times has a complex relationship with Google, so we talked about that, too. Links: Our Strategy | The New York Times Company NYT CEO outlines plans to reach 15 million subscribers by 2027 Why the New York Times is buying the Athletic Wordle has been bought by The New York Times, will ‘initially’ remain free for everyone to play  The Economics at the Heart of the Times Union Standoff  'Unstoppable innovator': The meteoric rise of Meredith Kopit Levien, the next New York Times CEO Transcript: https://www.theverge.com/e/23416720 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Hadley Robinson and it was edited by Amanda Rose Smith The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Mars 20231h 1min

This special episode dives deep on Taylor Swift, Ticketmaster, and how a handful of policy changes in the 1980s led to one firm so thoroughly dominating the live events business in the United States that Congress held a hearing in 2023, because Taylor Swift fans were so upset about antitrust law. That sentence is wild. We’re going to unpack all of this with the help of some experts. Here we go. Transcript: https://www.theverge.com/e/23409098 Credits: Thanks so much to everyone who talked to us and shared their valuable insights for this episode including Dean Budnik, Florian Ederer, Russ Tannen, and Sandeep Vaheesan. And special thanks to Makena Kelly and Jake Kastrenakes.  This episode was written and reported by Jackie McDermott and Owen Grove. It was produced by Jackie McDermott, Owen Grove, and Creighton DeSimone with help from Jasmine Lewis. It was edited by Callie Wright.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

21 Mars 202331min

In this installment of our Centennial Series on companies that are over 100 years old, we are talking to Barnes & Noble CEO James Daunt. The last few decades have thrown some hurdles in Barnes & Noble’s way, however. Far from being the monster that inspired the plot of the movie You’ve Got Mail, it’s had to face down a new Goliath called Amazon and the general decline of big-box retail stores. After years of closures and declining revenues, Barnes & Noble was bought out by activist investors in 2019, who installed Daunt as CEO, and he’s managed to turn things around by doing two main things.  First, he has decentralized operations of the stores, letting each store act like a local bookshop and giving his booksellers more control over what titles they sell and display. He immediately ended a system that allowed publishers to pay for special placement in bookstores, which he said corrupted the entire system in service of short-term profits. Second, he’s using Barnes & Noble’s scale to build a purchasing and distribution pipeline that serves as the rest of the book industry’s competitor to Amazon.  We get into all of it — the culture wars, J.K. Rowling, book ban bills in states across the country, and how Barnes & Noble went from being the bully on the block to competing with Amazon. Links Hedge Fund Buys Barnes & Noble Can Britain’s Top Bookseller Save Barnes & Noble? - The New York Times How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore Barnes & Noble to expand, marking a new chapter for private equity #BookTok: Is TikTok changing the publishing industry?  How book lovers on TikTok are changing the publishing industry Barnes & Noble History Transcript: https://www.theverge.com/e/23406145 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Hadley Robinson and it was edited by Jackson Bierfeldt.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Mars 20231h 3min

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Mars 202358min

Intro: Steve Bandrowczak, the CEO of Xerox, an iconic company that got started all the way back in 1906 as a manufacturer of photo paper and is, of course, best known for pioneering the copy machine. Here in 2023, Xerox has moved well beyond paper. It now works with companies large and small to provide IT services: it optimizes workflows, manages data, automates parts of businesses, and yes, still fixes the printers. Steve insists there’s still a lot in the world to print, and selling and servicing printers continues to be where Xerox begins its relationships with most customers. And fixing printers is getting high tech: Steve is excited about his new AR app that walks you through getting the copy machine working again so you don’t have to wait for a technician to come fix it.  We also talked about the future of Xerox’s legendary Palo Alto Research Center, or PARC, whether Xerox wants more consolidation, and we even spitball some ideas about how to get Gen Z excited about printers.  Links: John Visentin, Xerox C.E.O., Dies at 59 Xerox Ousts CEO In Deal With Icahn Carl Icahn Makes Case for Xerox-HP Union Xerox abandons $35 billion hostile bid for HP Apple Lisa: the ‘OK’ Computer About PARC, a Xerox Company Transcript: https://www.theverge.com/e/23394156 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Hadley Robinson and it was edited by Jackson Bierfeldt.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Mars 20231h 3min

Pali Bhat joined Reddit from Google about a year ago — he’s actually Reddit’s first-ever chief product officer, which is pretty surprising considering that Reddit is a series of product experiences: the reading experience, the writing experience, and importantly, the moderation experience. One thing we always say on Decoder is that the real product of any social network is content moderation, and Reddit is maybe the best example of that: every subreddit is shaped by volunteer moderators who use the tools Reddit builds for them. So Pali has a big job bringing all these products together and making them better, all while trying to grow Reddit as a platform. This was a really deep conversation, and it touched on a lot of big Decoder themes. I think you’re going to like it. Okay, Pali Bhat, the chief product officer of Reddit. Here we go. Links: New features aimed at making Reddit easier to use: an update on our product priorities focussed on simplification Reddit’s new features include a TikTok-style video feed Reddit is bringing back r/Place, its April Fools’ Day art experiment How to buy a social network, with Tumblr CEO Matt Mullenweg Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why AI-generated fiction is flooding literary magazines — but not fooling anyone Transcript: https://www.theverge.com/e/23390325 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Mars 202359min