Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

Inside the Playbook: Shawn Desman and Managers on What Almost Ended Shawn Desman’s Music Career

After stepping away from music in 2015, Shawn Desman found himself questioning if he would ever return.

In this conversation, he shares the pivotal moment with Drake that reignited his passion, the role his wife played in guiding crucial career decisions, and the challenges of navigating management changes. Alongside Steve Zsirai and Chad Walsh, Shawn also reveals the strategic and data-driven approach that made his live comeback possible.

This is a story of resilience, reinvention, and what it really takes to build a second chapter in today’s music business.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/1uwdpt8Z2i0PmUt70hhc76?si=ekjULlriRweFoLFGxe57Eg


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Mike Biggane on Why the Current Music Industry Is at a Turning Point

Inside the Playbook: Mike Biggane on Why the Current Music Industry Is at a Turning Point

Most conversations about streaming focus on artists or platforms.This one starts where the pressure shows up first: songwriters, publishers, and the economics underneath the music.In this clip from Th...

18 Jan 21min

Inside the Playbook: Mike Biggane on Why Record Labels Don’t Build Artist Careers Anymore

Inside the Playbook: Mike Biggane on Why Record Labels Don’t Build Artist Careers Anymore

The music industry didn’t pivot because of trends. It pivoted because the returns disappeared.In this clip from The Manager’s Playbook, Mike Biggane unpacks why major record labels quietly changed the...

17 Jan 13min

Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore

Inside the Playbook: Mike Biggane on Why Playlists Don’t Break Artists Anymore

Before playlists became leverage, before algorithms dictated discovery, before release strategy turned into guesswork, there was New Music Friday.In this clip from The Manager’s Playbook, Mike Biggane...

16 Jan 28min

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

The Manager’s Playbook 050: Mike Biggane - Spotify, Personalization, Artist Development & The New Music Business

The music industry didn’t slowly evolve. It structurally changed.And most people are still trying to operate inside a version of the business that no longer exists.In this episode of The Manager’s Pla...

13 Jan 2h 14min

Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

Inside the Playbook: Nima Nasseri on The Mental Shift Artists Need to Survive the 2026 Music Biz

In this clip from The Manager’s Playbook, Nima Nasseri and Mauricio Ruiz unpack one of the most overlooked drivers of success in the music industry: visualization, mindset, and mental discipline.This ...

22 Dec 202517min

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

Inside the Playbook: Nima Nasseri on The One Shift Every Artist Must Make in 2026

In this clip from The Manager’s Playbook, Nima Nasseri breaks down what it really takes for artists to succeed in today’s digital-first music industry.Nima explains why talent alone isn’t enough anymo...

21 Dec 202514min

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

Inside the Playbook: Nima Nasseri on The TikTok Blueprint Every Artist Needs

In this clip from The Manager’s Playbook, Nima Nasseri breaks down one of the biggest misconceptions in the modern music industry: virality.This isn’t about chasing trends or hoping the algorithm save...

20 Dec 202515min

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern ...

16 Dec 20251h 34min

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