LeadWell with Jacqui18 Aug 2025

Personal brand and executive presence

Your personal brand isn’t just your LinkedIn profile or what you wear to work – it’s every micro habit, every interaction and the way you consistently make people feel. In this conversation with career strategist and Kinda Planned podcast host Alex Cuttiford, we unpack the real meaning of personal brand, how it connects to executive presence, and how to make it both authentic and strategic. We talk: values, first impressions, strengths and why action (not overthinking) is the secret to clarity and confidence.

Alex Cuttiford is career development obsessed and passionate about helping young professionals navigate their careers with confidence, purpose and impact. With a background spanning trades, youth work, career development, and government, Alex understands the reality of a “messy” career, and sees that journey as a superpower.

Over the past eight years, Alex has designed and delivered strategic career initiatives and coached individuals through transitions both big and small. His work focuses on helping people uncover their values, strengths and skills so they can make career decisions that are not only smart but also deeply meaningful. Alex believes in the importance of holding space for authentic conversations and harnessing the power of curiosity to unlock new opportunities.

Mentioned in this episode:

Article: The New Rules of Executive Presence

Connect with Alex Cuttiford:

Kinda Planned podcast

LinkedIn: www.linkedin.com/in/alex-cuttiford

Join the Conversation:

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Connect with Me:

Instagram: @LeadWellwithJacqui

LinkedIn: Jacqui Butler

Website: www.leadwellco.com.au

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