Strategy Candy: Strategy | OKR | Product Management11 Apr 2025

OKR for Tech Leaders - How they actually work (and where they go wrong) with Andrew Murphy

In this episode, Tim joins Andrew Murphy for a live chat all about making OKRs work in the messy, real world of business—not just the theory.

They unpack the early days of OKRs, what makes them powerful, and how the wrong leadership culture can quietly kill them. Tim shares the moment in his career that flipped his mindset from outputs to outcomes (spoiler: it involves 18 years of work that never made it to production).

They also dive into product discovery, why most teams set OKRs too early, and the hidden danger of treating internal metrics like they're the outcome. Packed with war stories, practical advice and a fair bit of sarcasm, this is one of those episodes that’ll shift how you think about goal-setting—at every level of your business.

Timestamps

00:00 Introduction to Strategy Candy Podcast

01:11 Icebreaker: Favorite Tech Gadgets

03:45 Tim's Journey into OKRs

10:01 Understanding OKRs: Basics and Importance

15:15 Aligning Team and Organizational OKRs

21:46 Product Discovery and OKRs

27:15 Introduction to Metrics in Software Development

30:05 Exploring Leading and Lagging Indicators

33:24 The Role of OKRs in Engineering Teams

35:06 Challenges and Solutions in Product Development

39:41 Leadership and Coaching for Effective OKRs

44:08 Resources and Final Thoughts

Guest Bio

Andrew Murphy is the founder of Tech Leader’s Launchpad, a community and content hub for current and aspiring engineering leaders. With a background in software development, team leadership and digital transformation, Andrew helps tech leads level up fast without losing their soul—or their Saturdays.

OKR Quickstart Guide & Resources HERE

Follow Tim on LinkedIn: Tim Newbold on LinkedIn and Instagram

🎧 Listen now and learn how to stop tracking outputs and start delivering real outcomes.

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