Weekly Report: Novig's Sydney Sweeney sequel and the controversial marketing question
Novig released a second Sydney Sweeney ad after the first drew criticism and tripled trading volume, and what it reveals about celebrity partnerships. Plus, Vice Media named Shannon Washington preside...
15 Okt 5min
Agentic shopping 101: a holiday playbook for marketers, with Brandon Doerrer
Agentic shopping is already shaping holiday 2026, even though most consumers aren't ready to let an AI agent use their credit card. Brandon Doerrer, media reporter at Ad Age, explains how AI shopping ...
9 Okt 26min
Weekly Report: How non-pet brands are chasing pet parent spending
Hertz, Subaru and Liquid Death are building pet-focused campaigns and products to tap into surging pet spending, but marketers warn against forcing the fit. Plus, Chemistry acquires design agency Colo...
8 Okt 6min
Company culture, AI overhype and the workforce gap | Catch Up
In the AI era, company culture is the real differentiator. Ad Age's Senior Editor Adrianne Pascarelli breaks down the workforce gap nobody's solved, the AI overhype she's most suspicious of and the in...
2 Okt 8min
Weekly Report: Rich Silverstein leaves Goodby Silverstein & Partners
Rich Silverstein is stepping down as co-chairman of Goodby Silverstein & Partners after 43 years, with an AI hotline trained on his voice now fielding creative pitches in his place. Plus, Burger King ...
1 Okt 6min
What mid-size marketer budget strategy teaches every brand, with Adrianne Pasquarelli
Marketing budgets are tight across the board, but mid-size brands—companies roughly between $50 million and $1 billion in revenue—have been finding ways to make theirs work harder. Adrianne Pasquarell...
25 Sep 24min
Is spec work overrated or underrated, with X&O co-founders | Agencies on Record
X&O co-founders Brett Banker and Eric Segal play a game of overrated or underrated, dishing on the holding company vs. independents debate, spec work, content creators and more. Check out Ad Age's ful...
24 Sep 11min
How splitting vision from execution powers the sprint model, with X&O | Agencies on Record
Develop the strategic idea, then step back—the client can take it in-house, hand it to another agency or bring X&O back to build it themselves. That's the split that co-founders Brett Banker and Eric ...
24 Sep 26min
