Ben Wiener, CEO, Wongdoody
Ad Age Insider13 Dec 2018

Ben Wiener, CEO, Wongdoody

The Seattle-based creative shop Wongdoody (yes, that's its real name) celebrated its 25th anniversary this year — and as it did so, it was acquired by Indian tech giant Infosys, once known for offshoring jobs. It is, says CEO Ben Wiener, a great time for an agency like Wongdoody. As the big advertising holding companies continue to fumble, Wongdoody is seeing double digit growth, he says. It is winning new business and expanding globally. A Wongdoody lifer, Wiener started at the company as an intern in 1994. Now he runs the show from his perch in Los Angles. We discuss industry trends at large as the year winds to a close and what's next for in 2019.

Avsnitt(195)

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. H...

10 Okt 202521min

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...

3 Okt 202514min

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Loyalty, influencers and consumers: Ad Age Future of Advertising 2030

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics t...

30 Sep 202515min

Future-proof your marketing career: Ad Age Future of Advertising 2030

Future-proof your marketing career: Ad Age Future of Advertising 2030

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite rol...

26 Sep 202512min

How tech will reshape marketing: Ad Age Future of Advertising 2030

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...

23 Sep 202513min

How tech will reshape marketing: Ad Age Future of Advertising 2030

How tech will reshape marketing: Ad Age Future of Advertising 2030

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...

23 Sep 202513min

AI search ads 101—everything marketers need to know, with Asa Hiken

AI search ads 101—everything marketers need to know, with Asa Hiken

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...

19 Sep 202525min

Inside agency hold co power dynamics, with Ewan Larkin

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...

12 Sep 202522min

Populärt inom Politik & nyheter

svenska-fall
aftonbladet-krim
p3-krim
rss-krimstad
flashback-forever
blenda-2
rss-sanning-konsekvens
politiken
aftonbladet-daily
rss-vad-fan-hande
rss-krimreportrarna
motiv
spar
grans
rss-frandfors-horna
rss-flodet
svd-ledarredaktionen
dagens-eko
olyckan-inifran
rss-aftonbladet-krim