Beyond Logos and Labels: Deep Dive into the Essence of Successful Branding

In this episode, I sit down with Radhika Butala, the brain behind The Better Collective, a brand consultancy blending business insight with creative branding. From her early days reporting for CNBC to leading one of Australia's delegations, Radhika's journey is as diverse as it is fascinating. She dives deep into how her consultancy helps both legacy businesses and startups navigate the complex Indian market, touching on her direct work with consumer brands across various sectors. It's a candid chat filled with real stories and practical advice, perfect for anyone looking to understand or make their mark in India's vibrant business landscape. Join us for a conversation that's as insightful as it is engaging, straight from someone who's been at the forefront of brand building in India.

Key moments: 2:00 Introduction to Radhika Butala

5:00 Changing landscape of Global media

15:00 The consumer market in India

25:00 What brands are doing in India

47:45 How branding will affect future consumer markets

53:00 Branding tips for small businesses

1:00:30 The importance of knowing your product and audience

1:11:10 How your business can enter the Indian market

1:16:00 Branding advice for small business owners

Follow Radhika Butala below:

Instagram: https://www.instagram.com/radhikabutala/?hl=en

The Better Collective: https://thebettercollective.co/The Better Collective

Instagram: https://www.instagram.com/thebettercollectiveco/?hl=en

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