The Art Biz4 Feb 2021

Creating a Monthly Report for Your Art Business (#74)

What is success? How do you measure it? What story do the numbers tell?

Confronting numbers can be intimidating, but it is an essential step to growing both yourself and your business. It forces you to be realistic about where you are, including your weaknesses, and it challenges you to make up for any lost ground.

This month we are looking into measuring success and today I want to share with you the tracking procedure that has helped grow my business by up to 40% every single year. I'll share ideas to help get you started on your own monthly business report, highlight some of the fun and surprising areas you need to track (beyond just the sales) and tell you how to download a copy of a monthly report for your art business.

The numbers definitely won't tell the whole story, but if you're looking for an effective and telling way to measure your efforts, your satisfaction, and your success, this is the place to start.

Highlights

What numbers should you use to measure your success? (0:01)
How I learned the true value of being authentic in my business. (1:26)
The importance of confronting numbers when you're ready to grow yourself and your business. (3:37)
The number one thing to include in your monthly business report. (5:12)
Report the monthly numbers and then find insights in them. (5:38)
The value of making cool connections every month. (6:53)
The most productive and enjoyable approaches to promoting and sharing your art each month. (8:30)
Upcoming interviews that will elaborate on the theme of measuring success. (10:22)
How to download and customize your own monthly art report. (11:58)

Mentioned

Episode 32 — Success Is Complicated
Episode 71 — Goals for Artists
Episode 17 — Transform Your Creative Ideas into Multiple Income Streams with Helen Hiebert

Resources

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