175. How to Build an Audience That Begs to Buy Anything ft. Sabri Suby

175. How to Build an Audience That Begs to Buy Anything ft. Sabri Suby

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that’s generated over $7.8 billion in sales for clients.


In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.


If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.


Check out Sabri here:

https://www.youtube.com/ ⁨@SabriSubyOfficial⁩

https://www.instagram.com/sabrisuby/


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Timestamps:

0:00 - Trailer

1:15 - What Luxury Brands Know About Buyer Psychology

2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton

5:54 - Designing a Premium Customer Experience

8:39 - Why Showmanship Creates Loyalty

10:37 - Learning from Luxury Hotels & Concierge Services

12:20 - The Difference Between Cheap Clients and Premium Clients

14:36 - Artlist

15:28 - Do Waitlists Still Work in 2025?

17:58 - Sales as Seduction & Playing Hard to Get

19:37 - $2K Gyms and the Power of Environment

22:24 - Information Asymmetry: How Luxury Brands Control the Sale

24:43 - Why Higher Prices Need More Friction

27:54 - Qualifying Buyers and Saying No to Clients

30:59 - Personal Brand Kickstart

31:23 - Why Your First Product Should Be Free

33:20 - Building a Product Suite Around One Problem

34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees

37:52 - How to Inject Vision and Energy into Your Team

41:13 - Sell What They Want, Give What They Need

45:14 - Funnels That Actually Work in 2025

49:00 - The Future of VSLs in an AI World

51:18 - Sabri’s Content Flywheel Strategy

53:56 - Paid Ads Metrics That Matter

55:56 - Building a Customer Journey that Converts

58:46 - Why Most Agencies Stay Small

1:02:32 - The Moral Obligation to Sell if You’re the Best

1:06:28 - Copywriting: It’s Not How You Say It, It’s What You Say

1:08:19 - Why Scarcity and Friction Increase Desire

1:11:20 - Selling the Dream vs. Selling the Work

1:16:46 - How to Make Customers Beg to Buy

1:20:56 - Shark Tank

1:26:02 - The Economics of High-Ticket Offers

1:29:40 - Sabri on Organic Content vs. Ads

1:35:25 - Why Status Is the Ultimate Currency

1:40:59 - Consulting for 505

1:47:49 - Advice to Your 18-Year-Old Self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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TikTok:

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25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome our good buddy Tyler Babin. Babin got his start in New York, when he got an internship at VaynerMedia. Babin worked his way to become Gary Vee's full-time videographer, but eventually parted ways when he received an opportunity of a lifetime to be an Adobe Creative Residency participant. Babin is now currently on tour with comedian Hasan Minhaj.This episode is jam packed with nuggets of wisdom, and we can't wait for you guys to listen and hear your thoughts!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

22 Apr 20221h 6min

24. How Aidan Minton Redirected Rejection

24. How Aidan Minton Redirected Rejection

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome Aidan Minton. Aidan is a filmmaker and photographer based in LA. He grew up in Ohio and is currently creating content for the US men's National Team. We touch on how he was able to pivot from being a full time athlete to being a full time creator. You're going to want to stay until the end for a funny story on how NOT TO network.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

14 Apr 202257min

23. Our Favorite Creators

23. Our Favorite Creators

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we wanted to shoutout our favorite creators. These are people we are extremely inspired by and some are the reason for why we are doing what we do today.Creators Mentioned:Christian GuzmanSam KolderKarl ShakurNathaniel DrewCasey NeistatVan NeistatAaron BrimhallTim KellnerDan MaseEvan LarsenColin & SamirIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

7 Apr 202248min

22. How to Move to a Big City and Make it as a Creator

22. How to Move to a Big City and Make it as a Creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We get a ton of messages from you guys, asking us how you can do what we do. And while you don't need to live in LA to make it as a creator, we know a lot of you guys would like to do so. Today we weigh in and give you our advice and some tips if you'd like to move to a big city, and make it as a creator.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

1 Apr 202241min

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

Ladies and gentlemen welcome back to another episode of "The 505 Podcast." This week we bring on Kyle Houck, a photographer and video director who is based in Los Angeles. Kyle''s style is very unique and it can be seen across of the different aspects of his work. We apologize for the late upload please forgive us. We will see you all next Wednesday!Checkout Kyle's IG: https://www.instagram.com/kylehouck/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Mars 20221h 1min

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today marks a special day, because we made it to episode 20! And you already know we had to come with a BANGER guest for our 20th episode.Danilo Lewis is one of music's best photographers. Having shot acts such as The Chainsmokers, Justin Bieber, Drake, Zedd, and Steve Aoki just to name a few, Danilo is a veteran in the game. We got to talk about making the move out to LA from DC, what it's like being on a world tour, and learning the ins and outs of this industry. Danilo dropped some serious gems this episode, so sit back and enjoy.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANILO HERE:https://www.instagram.com/danilolewis/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Mars 202255min

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

Ladies and gentlemen welcome back to another episode of the 505 Podcast! The boys are finally back together and we catch up on what we've been up to the last few weeks - Kostas sending wrong links to clients, Brayden going on vacation with James bond, and Chase films Tiger Woods. To finish, we share our takeaways from the new Kanye documentary "Jeen-Yuhs".If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Mars 202247min

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today we have a very special guest, his name is Henry Ammann. Henry is one of Brayden’s good friends from school and this conversation dives back in time to how Henry got started shooting photography at the University of Oregon.Henry has created for some of the most prestigious artists of our generation: Zhu, Jack Harlow, Lil Nas X, and Bazzi to name a few. His style is unique and bold. Every photo is so distinct and he embodies everything in means to be a creative. We hope you enjoy this conversation with Henry. Please share a screenshot of the pod if you enjoyed this episode and we’ll see you all back next week!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT HENRY HERE:https://www.instagram.com/thexxguy/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

23 Feb 202250min

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