Steering the Boating Industry in a Different Direction with Unique Designs

Steering the Boating Industry in a Different Direction with Unique Designs

After finding her love of design at the tender age of 7, Sarah declared to her parents she wanted to be an interior 'disaster' instead of a 'designer'. The mid 90's had her obsessed with the TV Changing Rooms and the excitement of a revealing a new and designer space. And now with her art and design diploma from University and a degree from the School of Art in Textile and Design, her attention was hijacked by Boats.

Sarah now works at Setag, with a full life and travel under her belt, she thrives in a team environment, creating and designing the beautiful interiors you see in the line.

Sarah has a focus on sustainability - taking plastics collected from the oceans and plastics weaved into the furnishings, the design leaves clients with a feel good sense of contributing to the recycling of wastes and well as thrilling them in bringing their older boat back to life and up to date with modern design.

With modern day luxuries, clients can rely on Sarah to collaborate and create what they always wanted.

www.setag.com

To follow all my adventures head to www.theboatprincess.com

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Avsnitt(108)

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Welcome back to The Boat Princess Podcast. This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has cha...

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Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors As...

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Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time. Today’s episode comes to you from a somewhat luxurious and beautifully...

4 Maj 43min

Episode 105: What does it take to be a broker for Sunseeker London?

Episode 105: What does it take to be a broker for Sunseeker London?

Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows...

7 Apr 41min

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

We often speak about being a minority in a male dominated industry as being a potential disadvantage but maybe sometimes it can actually be an advantage? For oh I don’t know something typical like stu...

13 Mars 39min

Episode 103: Mike Reischmann, CEO of Kenyon Grills: How Kenyon Captured 90% of the Marine Grill Market ⭐

Episode 103: Mike Reischmann, CEO of Kenyon Grills: How Kenyon Captured 90% of the Marine Grill Market ⭐

Mike Reischmann - CEO Kenyon Grills - his enthusiasm is infectious! There are some people you meet in business who are clearly building a product… and then there are those who are on a mission. Mike R...

27 Feb 33min

Episode 102:Episode 107: Sylvie Ernoult, Director of the Cannes Yachting Festival – Why Women Lead the World in Boat Show Management

Episode 102:Episode 107: Sylvie Ernoult, Director of the Cannes Yachting Festival – Why Women Lead the World in Boat Show Management

Welcome to the Cannes Yachting Festival — where the sun hits the water just right, the pontoons are basically catwalks, and you can walk from a 5-metre day boat to a 50-metre statement piece in about ...

16 Feb 20min

Episode 101: Will Green, CEO of Princess Yachts – The Future of Luxury Yachting at Cannes Yachting Festival ⭐

Episode 101: Will Green, CEO of Princess Yachts – The Future of Luxury Yachting at Cannes Yachting Festival ⭐

Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY b...

21 Jan 1h

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