Episode 80: Charlotte Sampson of McKenna Townsend on Marine PR, Branding & the Boating Industry

Episode 80: Charlotte Sampson of McKenna Townsend on Marine PR, Branding & the Boating Industry

Associate Director of McKenna Townsend, Charlotte Sampson, sat down with me at the Royal Thames Yacht Club, London, to chat about the vast landscape of marketing. We found common ground in attending the same university where Charlotte completed a Sports Leisure Marketing Degree.

The experience to analyse partnerships with Ericcson, to focus on humanitarian response, education & digital skills, climate and environment as well as diversity and inclusion, was the stepping stone into aviation, marine, and technology.

A specialist in Public Relations for the outdoor industry, Charlotte has packed the goody bags, and has a track record of delivering media opportunities, product reviews in magazines, and advertising campaigns that uplift the awareness and demonstrate the benefits to the end user.

In the transition into motherhood, Charlotte's world changed and she set about curating her village to support her returning to her career. Flexibility, challenging and reward are values she looks for in an organisahttps://mckennatownsend.com/tion, and advocates for other parents to be confident.

So settle in as this delightful conversation that takes you on the journey of adaption.

McKenna Townsend are a PR and Marketing Firm based in the UK.

You can find out more about them here:

https://mckennatownsend.com/

For more information about how you could feature on our podcast and share your story with the world see www.theboatprincess.com

If you'd like to know more about my world and where I am and up to you can follow me on Instagram HERE

And for more in depth and educational articles you can follow me on Linked in HERE

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Avsnitt(113)

Episode 113: Money Mindset, Property Investment & Finance | Serena Lu, Funding Lab | The Boat Princess

Episode 113: Money Mindset, Property Investment & Finance | Serena Lu, Funding Lab | The Boat Princess

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Episode 112: 🎙️ Peter Busfield: NZ Marine, Auckland Boat Show & the Future of Boating

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Peter Busfield: How New Zealand Built a World-Class Marine Industry What can the rest of the boating world learn from New Zealand? In this episode of The Boat Princess Podcast, Nicky Vaux sits down wi...

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Episode 111: Inside the Superyacht World: Megayacht Purser Erin Pickering on Yacht Life, Below Deck & Steven Spielberg

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What is it really like to work aboard some of the world’s largest and most luxurious superyachts? My guest, Erin Pickering, knows firsthand. Erin began her career in the media world in Australia, but ...

16 Sep 49min

Episode 110: Stephen Heese of Chris-Craft: Passion, Risk & the Story Behind an Iconic Boating Brand

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🎙️ Stephen Heese of Chris-Craft: Passion, Risk & the Story Behind an Iconic Boating Brand In this episode of The Boat Princess Podcast, I sit down with Stephen Heese, President of Chris-Craft, to tal...

26 Aug 1h 5min

Episode 109: Marina Industry Future: Ethan Zone on Tingdene Marinas, Floating Homes & Attracting Younger Boaters

Episode 109: Marina Industry Future: Ethan Zone on Tingdene Marinas, Floating Homes & Attracting Younger Boaters

Welcome back to The Boat Princess Podcast. This episode was recorded in the beautiful city of Venice, Italy, where Ethan Zone and I were both attending the ICOMIA World Marinas Conference. It was the ...

29 Juli 55min

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

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Welcome back to The Boat Princess Podcast. This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has cha...

8 Juli 57min

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors As...

18 Juni 44min

Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

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Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time. Today’s episode comes to you from a somewhat luxurious and beautifully...

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