20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron

20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron

Jason Stoffer is Managing Partner @ Maveron, the consumer-only venture fund backing a new breed of brands. Their stellar portfolio includes the likes of eBay, Zulily, General Assembly, Allbirds and Dia&Co, just to name a few. As for Jason, Jason is the master of all things consumer education, e-commerce and marketplace businesses. He has been a Board Member of a number of category-leading consumer businesses, such as zulily (Nasdaq: ZU), General Assembly (acquired by Adecco), Common and more. Prior to Maveron, Jason was Senior Director of Strategic Operations at Career Education Corp where he saw the business scale to a market cap of over $4.5Bn.

In Today's Episode You Will Learn:

1.) How Jason made his way into the world of VC from the world of journalism? What were his biggest takeaways from seeing the boom and bust cycle of 2001 and 2008?

2.) Why does Jason believe that moats matter as much, if not more than brand today? How can founders look to create the strongest form of defensibility? How does Jason analyze the 2 paths for consumer businesses today; raise large amounts of capital and buy growth or raise little, grow slowly, understand unit economics and channels over time? Does Jason think we will see a graveyard of immensely funded consumer businesses?

3.) How does Jason view paid acquisition today? Does Jason agree with Peter Fenton. "there is a lack of free and open distribution in consumer today"? When does Jason believe that consumer founders should really focus on CAC/LTV? What metrics really matter in the early days for consumer? How does Jason analyse acquisition channel mortality? When does he mean when he says, "CAC works, until it does not"?

4.) Jason has said before that "VC is a struggle". What elements does Jason find most challenging? How does Jason deal witht he shit hit the fan moments as a VC? Can VCs in this hyper-competitive world be openly vulnerable in Jason's eyes? How has Jason seen his approach to hard and challenging situations in VC develop over time?

5.) Does Jason believe we are in a consolidatory environment today or will we see the next generation of mega consumer brands being built? When investing, does Jason ask, who is the potential acquirer? Why? What multiple is achievable? Would Jason agree with Kirsten Green that "Amazon does more to make the market than destroy it"? How does Amazon affect Jason's investment philosophy and approach?

Items Mentioned In Today's Show:

Jason's Fave Book: 100 Years of Solitude

Jason's Most Recent Investment: Imperfect Produce

As always you can follow Harry, The Twenty Minute VC and Jason on Twitter here!

Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

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20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG

20VC: Inside Google's Growth Fund & The 3 Criteria They Look For With Potential Investments with Laela Sturdy, General Partner @ CapitalG

Laela Sturdy is a Partner @ CapitalG, Alphabet's growth investment fund that have invested in the likes of Stripe, Snap Inc, Airbnb and many more incredible companies. As for Laela, she has made investment in category leaders such as language learning platform, Duolingo, payroll and benefits provider, Gusto and jobs site, Glassdoor. Prior to investing with CapitalG, Laela was a Director of Sales & Business Operations at Google where she helped start, scale, and lead teams in several emerging product areas including video and display advertising, local and SMB services, and mobile commerce. In Today's Episode You Will Learn: 1.) How Laela made the transition from an operator at Google to one of the industry's rising star investors with CapitalG? 2.) Market size is fundamental to CapitalG decision-making process so; what is a large enough market? How does Laela look to evaluate market size; bottoms up or top down? 3.) How does Laela look to assess product differentiation? Is brand significant enough IP to be classed as product differentiation? 4.) Why does ownership not play such a pivotal role in investment decision-making process? How crucial is unit economics to Laela at this stage of investment? 5.) With Google's obvious operational value add, does Laela believe we will see the further rise of operational value add within VC? What does this mean for entrepreneurs? Items Mentioned In Today's Show: Laela's Fave Book: Americanah Laela's Fave Blog: Dan Primack: Axios Laela's Most Recent Investment: Care.com As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Eight is a sleep innovation company. With their latest product, the Eight Smart Mattress, being a bed that literally tells you how well you slept last night, paired with an intelligent sensor cover that measures the quality of your sleep and delivers a daily sleep report. In order to bring you the best product, Eight used anonymized sleep data and feedback from over 10,000 people, to understand which materials and types of mattresses give customers the best sleep resulting in their unique blend of four responsive and high-density foam layers plus one layer of proprietary technology that helps people track and improve their sleep. You can check it out on Eightsleep.com - and if you use the code 20VC you will get a whopping 20% discount! FullContact provides the ability to organize your contacts, gain rich insights into them and therefore build deep relationships. With features like automatically identifying and merging duplicate contacts to the ability to snap a photo of a business card and FullContact will transcribe them for you, so no more lost and loose business cards at events. It is with these features just being the tip of the iceberg, FullContact really is the best all in one solution for contact management and you can check them out on fullcontact.com.

24 Apr 201727min

20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

20VC: Back To Back Female Led IPOs & Why It's Harder To Be A Female CEO Than A Male CEO with Leura Fine, Founder & CEO @ Laurel & Wolf

Leura Fine is the founder and CEO of leading online interior design service Laurel & Wolf. Driven by the desire to connect clients and designers through a digital platform, Leura launched Laurel & Wolf from her home dining room in 2014. Two years later, she has a rapidly growing team of more than 60 employees and a marketplace of more than 1,000 interior designers. They have raised over $30m in VC funding from some of the best in the business including Benchmark, CRV and former guest, Kent Goldman @ Upside Partnership. In Today's Episode You Will Learn: 1.) How Leura made her way from interior designer to founder of one of today's hottest marketplace startups, Laurel & Wolf? 2.) Why does Leura feel it is harder to be a female CEO than a male CEO? How are her actions compared and judged differently than those of her male counterparts? 3.) How does Leura approach the selection element of choosing her investors? What should matter to founders that their investors can bring? How does Leura look to select the best board member? 4.) How did Leura approach the chicken and egg problem of marketplaces in the beginning with Laurel & Wolf? What is her big advice to other founders building out their marketplaces? Items Mentioned In Today's Show: Leura's Fave Book: Pride & Prejudice Leura's Fave Blog: Oh Joy As always you can follow Harry, The Twenty Minute VC and Leura on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

21 Apr 201723min

20VC: Investing; A Game Of Access Or Picking, Why Technical DD At Seed Is Irrelevant & Why A Contrarian Mindset Does Not Always Lead To Optimal Returns with Leo Polovets, Co-Founder & General Partner @ Susa Ventures

20VC: Investing; A Game Of Access Or Picking, Why Technical DD At Seed Is Irrelevant & Why A Contrarian Mindset Does Not Always Lead To Optimal Returns with Leo Polovets, Co-Founder & General Partner @ Susa Ventures

Leo Polovets is a Co-Founder and General Partner @ Susa Ventures, one of the west coast's most exciting new seed funds. They have investments in the likes of previous guests RobinHood, Flexport, Andela, LendUp, and Qadium, just to name a few from their stellar portfolio. As for Leo, Prior to Susa, Leo was one of the first engineers at LinkedIn in 2003, then worked on payment fraud detection at Google, then designed and built the data cleaning and deduping engines at Factual. He is an angel investor in over a dozen companies, including DataFox, Boomtrain, Lumoid, and Momentum Machines. In Today's Episode You Will Learn: 1.) How Leo made the transition from the world of operations with LinkedIn to co-founding Susa Ventures? 2.) How does Leo evaluate the supposed success that comes from investing with a contrarian mindset? This that the only way? Is investing merely a game of access without picking? 3.) If one is to follow the crowd, there is often a high price? What is Leo's approach to valuation sensitivity? At what stage does price become unreasonable? How does Leo instill a sense of disciple and rigor in maintaining this mindset? 4.) How does Leo react to founders who raise large sums of capital on slowly increasing caps? How central should dilution be to the mindset of founders when raising? 5.) Why does Leo think there is very little valuable to be gained from enaging in technical due diligence at seed? What else does need to be examined pre-investment? Items Mentioned In Today's Show: Leo's Fave Book: Traction: A Startup Guide To Getting Customers Leo's Fave Blog: Mattermark Daily, 25IQ Leo's Most Recent Investment: TalentIQ As always you can follow Harry, The Twenty Minute VC and Leo on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

19 Apr 201725min

20VC: Can Founders Really Trust Their VC & How To Navigate The Acquisition Process Successfully with Josh Felser, Co-Founder @ Freestyle.vc

20VC: Can Founders Really Trust Their VC & How To Navigate The Acquisition Process Successfully with Josh Felser, Co-Founder @ Freestyle.vc

Josh Felser is a Co-Founder and General Partner at Freestyle, one of SF's leading early stage seed funds with investments in the likes of About.me, Airtable, Intercom and Patreon just to name a few. As for Josh, prior to being in VC with Freestyle, Josh started two successful Internet companies, Spinner and Grouper/Crackle, which were acquired by AOL Time Warner and Sony for $320 million and $65 million, respectively. In Today's Episode You Will Learn: 1.) How Josh made the transition from the world of startups to founding Freestyle? 2.) Can founders really trust their VC? What is the sign that you can and then cannot trust your VC? How does this depend on the differing stages? 3.) When is the right time for founders to throw in the towel and sell? What are the signs? Is it the role of the board member to encourage and push the founder forward? 4.) Josh has said before that 'companies are sold and not bought'. What does he mean by this? How can founders optimize the acquisition process in terms of the dialogue with the acquirer? How should they approach the topic of valuation? How can they create a sense of urgency? Who are the certain stakeholders they must be talking to? 5.) How has Josh seen himself develop as a board member? What have been the inflection points in his learnings? What are the core components that make up a great board member? Items Mentioned In Today's Show: Josh's Fave Book: Snowcrash Josh's Fave Blog: Five Best Ideas of The Day: The Aspen Institute Josh's Most Recent Investment: Carbon Robotics As always you can follow Harry, The Twenty Minute VC and Josh on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

17 Apr 201726min

20VC: How Investors Can Get Into The Best Deals & Why Founders First Point Of Contact Should Be With The Investment Decision-Maker with Spencer Kimball, Founder & CEO @ Cockroach Labs

20VC: How Investors Can Get Into The Best Deals & Why Founders First Point Of Contact Should Be With The Investment Decision-Maker with Spencer Kimball, Founder & CEO @ Cockroach Labs

Spencer Kimball is the Founder & CEO @ Cockroach Labs, the open-source database for building global, scalable cloud services that survive disasters. They have backing from some of the greats of the world of VC having raised from the likes of Sequoia, Benchmark, Google Ventures and Index. As for Spencer, prior to Cockroach he spent 10 years at Google where he oversaw their hyper growth transition from startup to global behemoth. He also spent two years at unicorn payments company, Square as well as co-founding 2 prior startups. In Today's Episode You Will Learn: 1.) How Spencer made his move from a decade @ Google to starting Cockroach Labs? 2.) Why does Spencer enjoy speaking to VCs? What has Spencer taken away from the best of VC conversations? What are the best ways Spencer feels investors can make initial contact? What are the signs of bad investor interactions? 3.) How does Spencer want his VCs and board members to interact with him? How do the best board members provide constructive advice and feedback? 4.) How can investors get into the best deals? If they fail the first time, what can be done on their behalf to show continued interest? 5.) How does Spencer implement a 4 day work week at Cockroach and remain so highly productive? What are the benefits of this for the team and culture? Items Mentioned In Today's Show: Spencer's Fave Book: The History of The Decline & Fall of The Roman Empire Spencer's Fave Blog: Ben Bernanke, Paul Krugman As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

14 Apr 201730min

20VC: Why Young VCs Must Have Cheque Writing Ability & Why Corporate VC Is The Best Training Ground For New VCs with Nagraj Kashyap @ Microsoft Ventures

20VC: Why Young VCs Must Have Cheque Writing Ability & Why Corporate VC Is The Best Training Ground For New VCs with Nagraj Kashyap @ Microsoft Ventures

Nagraj Kashyap is the Head of Microsoft Ventures, the early stage investment arm of Microsoft. They have made investments in the likes of Cahoot, CloudSimple and Outreach just to name a few from their fantastic portfolio. As for Nagraj, prior to Microsoft, he was a senior vice president and head of Qualcomm Ventures where he built Qualcomm Ventures from a US/China-focused team of three in 2003 to a global leader in corporate venture capital with 25 investment professionals and direct investments around the world. In Today's Episode You Will Learn: 1.) How Nagraj made his way into the world of corporate VC and came to be Head of Microsoft Ventures? 2.) Question from Matt Goldstein: What does it take to start a fund from scratch and build a team like Nagraj is doing with Microsoft Ventures? How does he look to establish mindshare for entrepreneurs with a new brand? 3.) Why does Nagraj feel that corporate VC is not viewed in the same regard as traditional VC? Why is this view wrong? What are the benefits of taking corporate VC money? 4.) Why does Nagraj feel it is imperative to let young VCs write cheques and learn from their mistakes? How does Nagraj structure the learning process for new and young VCs? 5.) What does the future hold for the world of corporate VC? Will we see an expansion of this capital source? Why is Nagraj so bullish? Items Mentioned In Today's Show: Nagraj's Fave Book: The Omnivore's Dilemma Nagraj's Most Recent Investment: Kahoot As always you can follow Harry, The Twenty Minute VC and Nagraj on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

12 Apr 201726min

20VC: AngelList's Naval Ravikant on The Secrets To Success At Seed, Why Micro VC Is The Return of Traditional Series A & Why We Will See The Unbundling Of Traditional VC Brands

20VC: AngelList's Naval Ravikant on The Secrets To Success At Seed, Why Micro VC Is The Return of Traditional Series A & Why We Will See The Unbundling Of Traditional VC Brands

Naval Ravikant is the CEO and a co-founder of AngelList, where the world meets startups either to find great jobs, invest in startups or raise funding. Before AngelList, he co-founded Epinions, which went public as part of Shopping.com, and Vast.com. He is an active angel investor and has invested in more than 100 companies, including more than a few "unicorn" mega-successes. His deals include Twitter, Uber, Yammer, Postmates, Wish, Thumbtack, and OpenDNS, which Cisco just bought for $635 million in cash. In Today's Episode You Will Learn: 1.) How Naval made his way into angel investing and came to found AngelList? 2.) Question from Parker Thompson: How does Naval internalize the power law math and how does that affect his ability to pick the best companies? 3.) Why does Naval believe venture to be a bundle of advice, control and money? How does that affect his thought process surrounding what makes a good investor? 4.) Why does Naval believe we will see the unbundling of VC firm brands and the rise of personal partner brands? How will this affect access to proprietory deal flow? 5.) Question from Jonathan Abrams @ Nuzzel: What is the vision for AngelList? How much further up the funding stack can AngelList go? Items Mentioned In Today's Show: Naval's Fave Book: Sapiens: A Brief History of Humankind Naval's Fave Blog: Farnham Street As always you can follow Harry, The Twenty Minute VC and Naval on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

10 Apr 201727min

20VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai

20VC: How To Create FOMO For Investors, How To Manage VC Conversations & A Repeatable Process For Learning New Things with Anna Shedletsky, Founder & CEO @ Instrumental.ai

Anna Shedletsky is the Founder & CEO @ Instrumental, the startup that helps consumer electronics companies ship high-quality hardware, on time. They have funding from some of the best in the business including First Round Capital and a huge thanks to Phin Barnes @ First Round for the intro to Anna today. As for Anna, prior to Instrumental, Anna was a product design lead and manager for the Apple Watch and before that, a product design engineer for the Apple iPod. In Today's Episode You Will Learn: 1.) How Anna made the move from working on the Apple Watch to starting her own startup Instrumental? 2.) How does Anna approach the learning of new things? What is the methodology? What elements in particular has Anna found most challenging to grasp? 3.) Anna has experienced 2 very strange and different fundraising processes? What was strange about them? How did they differ? What did she learn from this experience? 4.) How can founders create a feeling of FOMO within their investors? What is core to this? What should founders be careful of when doing this? How should this be structured? 5.) Coming from Apple, Anna did not have a network among VCs and Founders. How did Anna build her network of VCs and founders? How can others founders do this? What is required for this to be done in a non-transactional organic way? Items Mentioned In Today's Show: Anna's Fave Book: The Lord of The Rings Anna's Fave Blog: First Round Review As always you can follow Harry, The Twenty Minute VC and Anna on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Foundersuite makes the leading CRM for raising startup capital. Since March of 2016, Foundersuite customers have raised over $130M in seed and venture capital. Foundersuite's CRM sits on a database of over 50,000 investors, which will help you quickly populate your fundraising funnel including a beautiful and easy-to-use investor update tool, and the recently launched a new portal that helps investors and accelerators track their portfolio companies on a single dashboard. For a whopping 40% off a Monthly or Annual subscription use the code "20MinuteVC" at checkout. Greenhouse Software designs tools that help companies hire great people and ultimately build better businesses. Greenhouse works with over 1,500 of the world's most innovative companies such as Airbnb, Slack, Snap Inc. and Lyft. A wrong hire is not only costly for a company but can also turn an employee into an unhappy one. With Greenhouse's Applicant Tracking System, companies can make well-informed decisions and hire qualified candidates who are empowered to do the best work of their careers. Anybody who has a company that's scaling quickly but has trouble hiring and retaining the right people. Visit www.greenhouse.io today to discover how your company can grow.

7 Apr 201727min

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