20Sales: Why You Should Not Do PLG and Enterprise Sales at the Same Time | How To Move Into Enterprise Sales Gradually | How To Make a Comp Plan For Sales Teams | Why Discounting is Good and Can Be Used with Stevie Case, CRO @ Vanta

Eric Hippeau is a Managing Partner at Lerer Hippeau Ventures. He is the chairman of RebelMouse and co-founder of NowThis Media. Previously, Eric was the Chief Executive Officer of The Huffington Post and a Special Partner at Softbank Capital, where he served as Managing Partner. Prior to Softbank Capital, Eric was Chairman and CEO of Ziff-Davis, which was the largest media company serving the technology sector. He serves on the Board of various private and public companies, including Buzzed & Starwood Hotels and Resorts. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) How did Eric make his way into the world of tech and venture? 2.) Question from Eric Paley: How does Eric compare the role of VC to the role of operator and does Eric think each draws on the same skills and strengths? 3.) What does Eric think makes a great VC and what makes a great operator? Are there any commonalities in the individuals he has come across? 4.) Eric reveals the best pitches he has seen and what made them so effective and flips the coin to discuss the worst pitches and what not to do when pitching a VC? 5.) Eric has made many investments in adtech and content, an area most VCs are hesitant of. So why are VCs hesitant of this space and why does Eric think he and Ken have been able to master it and produce great returns? 6.) With Eric's experience as CEO at Huffington Post, how does Eric view the changes to the media landscape and what are his predictions and concerns for the next few years? Items Mentioned In Today's Episode: Eric's Fave Book: The Lord of The Rings Eric's Fave Blog or Newsletter: Strictly VC, Dan Primack: Termsheet Eric's Most Recent Investment: The Drone Racing League As always you can follow The Twenty Minute VC, Harry and Eric on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Free Ebook: How to boost your Conversion Rate Optimization (CRO) by over 100% Have you ever wanted to know who someone is simply from an email address? With Loyalty Bay's Super Users product now you can. Simply input an email address and it will go off and find publicly available profile information i.e. Linkedin, Facebook, Twitter etc for that email address. This is incredibly powerful in building a richer data profile on your users for marketers and business development people alike. Free 30 day Trial. Check out www.loyaltybay.co.uk

21 Dec 201527min

Daniel van Binsbergen is CEO and co-founder of Lexoo, an online marketplace that connects businesses with lawyers. Founded in 2014 in London, Lexoo has raised over $1.7M from a number of investors, including Forward Partners. Before founding Lexoo, Daniel was a senior associate at an international law firm, working in London and Amsterdam. A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) What were the origins of Lexoo? What was the a-ha moment for Daniel? 2.) Was Daniel nervous about leaving the security of the legal profession to found a startup? What does Daniel advise people who want to make the leap but are not sure if it is worth risking everything? 3.) Why is there a divergence between the advancement of tech and the lacking progression of the legal space? 4.) Why did Daniel start Lexoo in a completely no tech, manual way? How was that? What would Daniel advise fellow founders who do not have the technical skills to build their idea? 5.) How did Daniel meet his investors? How did he find the fundraising experience? What was the challenging and surprising elements of the journey? 6.) If Daniel were to found Lexoo again, what would he do differently? Is there anything he wishes he had known before the process? Items Mentioned In Today's Episode: Daniel's Fave Book: The Mom Test by Rob Fitzpatrick Daniel's Fave Blog or Newsletter: Mattermark, Seth Godin, James Altucher Daniel's Must Have Software: Sunrise, Trello As always you can follow The Twenty Minute VC, Harry and Daniel on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

18 Dec 201524min

Matthew is an Investor at Forward Partners: a super-early stage London VC. Forward Partners invests in solo-founders, idea stage and seed stage eCommerce, marketplace and related software businesses providing them with funding, office space and the support of an expert in-house engineering, product and growth team. Before becoming a VC, Matthew had varying degrees of success (!) with retail and security tech start-ups. He began his career in Sales, Structuring and Trading at investment banks. He holds a BA in Economics and Politics and an MBA from SDA Bocconi. A huge thank you to Mattermark for all the data discussed in today's show and you can find them here! CLICK TO PLAY In Today's Episode You Will Learn: 1.) How did Matt make his way into the world of VC? What would he advise someone wanting to get into the industry? 2.) How does Forward Partners differentiate themselves in such a sea of seed funds? What is unique about their model? 3.) What are the key activities that entrepreneurs can do to build a successful business, ready for Series A? What would Matt advise someone who has an idea but no technical skills? 4.) What are the nuances and complexities of the early stage funding environment? How do Forward approach and overcome them? Are there any common misconceptions? 5.) What are the similarities and differences between the US and the UK with regards to start-up attractiveness? Where would Matt choose to found his startup if he were a founder? 6.) Considering YC’s recent intake, where does Matt see growth areas in consumer facing startups? Items Mentioned In Today's Show: Matthew's Fave Book: Mikhail Bulgakov: The Master & Margarita Matthew's Fave Newsletter: Mattermark Daily, The Equity Kicker, First Round Review Matthew's Most Recent Investment: Live Better With As always you can follow Harry, The Twenty Minute VC and Matthew on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

16 Dec 201524min

Dharmesh Raithatha is the Product Partner at Forward Partners. He works with idea stage investments on product, growth and business strategy. He has a passion for User Research, Lean UX and using data to inform decision making. Dharmesh has over 15 years in product roles for companies like Mind Candy and the BBC. He has founded 2 startups and successfully sold one. A special thank you to Mattermark for providing all the data used in today's episode and can find out more about Mattermark here! In Today's Episode You Will Learn: 1.) How did Dharmesh make his way into the world of VC? 2.) How has Dharmesh's startup driven past, altered his investment pattern? What are the benefits and weaknesses to this kind of operational experience? 3.) At Forward there Open Office Hours where people come and share ideas, so what is it about the ideas you like that make them good, what makes the bad ones bad? 4.) What are Dharmesh's tips or advice for idea creation and brainstorming? 5.) What would Dharmesh advice non-technical people looking to found a tech startup? 6.) What does Dharmesh believe makes a great founder? Has he seen any commonalities in the great founders he has worked with? 7.) What should teams focus on in the first 100 days of their startup? What is the 20% that produces 80% of the results? Items Mentioned In Today's Show: Dharmesh's Fave Book: How To Create A Product Customers Love by Marty Cagan Dharmesh's Fave Newsletter: Silicon Valley Product Group Dharmesh's Most Recent Investment: The Gifting Company As always you can follow Harry, The Twenty Minute VC and Dharmesh on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! I would like to say a huge thank you to our sponsor for today's show: LoyaltyBay. Have you ever wished more of your website visitors would convert into a sale, signup or referral? If so, you need Loyalty Bay. With their saas conversion optimizer tool they increase any conversion metric by offering potential customers a choice of personalised rewards to get them to convert. They work with large enterprises like Virgin Media through to startups and have increased conversions on average by over 100%. Free 30 day trial at www.loyaltybay.co.uk

14 Dec 201525min

Ryan Hoover is the Founder and CEO @ ProductHunt, winner of TechCrunch "Best New Startup 2014". ProductHunt is a community of people sharing, upvoting, and geeking out about new technology products, games, and books. Before Product Hunt, Ryan was an EIR at Tradecraft and Director of Product at PlayHaven. As a writer, Ryan has contributed to Hooked: How to Build Habit-Forming Products by Nir Eyal and written many essays, including features for TechCrunch, Forbes, Pando, Fast Company, and The Next Web. He writes about startup trends, product designs, and production growth on his blog, ryanhoover.me. I would like to thank Mattermark for providing all the data and analysis for this interview and you can check them out here! CLICK TO PLAY In Today's Episode You Will Learn: 1.) How did ProductHunt get started and what was the a-ha moment for Ryan in the founding of ProductHunt? 2.) PH has gone from a newsletter to friends to a a16z backed startup with employees around the globe. What have been the drivers of PH's success? 3.) PH harness the crowd for feedback on everything from designs to features. Why does Ryan prefer this open sourced feedback approach? What are the benefits? What would Ryan suggest to founders looking to adopt a similar feedback style? 4.) Question from Matt Hartman at Betaworks: Considering Ryan's work with Nir Eyal on Hooked, are there elements of Hooked that Ryan baked into the infrastructure of PH and what were they? 5.) How has Ryan created such a close and intimate relationship with his audience? What are the tools and strategies that Ryan uses to build that community? What advice does Ryan give for people looking to network and make a community around them? 6.) Where does Ryan see PH in 5 years time? What is his vision for the PH platform? How does a platform such as ProductHunt plan to monetise? Items Mentioned In Today's Episode: Ryan's Fave Book: The Art of Game Design: A Book Of Lenses Ryan's Fave Podcasts: TWIST by Jason Calacanis, Startup: Gimlet Media, Mystery Show: Gimlet Media As always you can follow Harry, The Twenty Minute VC and Ryan on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

11 Dec 201531min

David Teten is a Partner at ff Venture Capital and is also Founder and Chairman of Harvard Business School Alumni Angels of Greater New York, the largest angel group in New York. David is currently co-leading the first study on “how to disrupt the investing industry.” He led the first-ever study of best practices of venture capital and private equity funds in originating new deals (#1 all time most-read study in the Journal of Private Equity) and the first-ever study of VCs in creating portfolio company value. He has published in Harvard Business Review, Institutional Investor, and other leading publications. David's blog is one of the most extensive and actionable blogs there is, seriously you have to check it out and it can be found at teten.com. I would like to thank Mattermark for providing all the data and analysis for this interview and you can check them out here! CLICK TO PLAY In Today's Episode You Will Learn: 1.) How did David make the move into the world of vc and technology? 2.) What is David's approach to deal sourcing? What strategies would he recommend to other VCs to find the best startups and entrepreneurs? 3.) What does David think are the most effective ways that VC and PE funds are helping to increase portfolio company value? 4.) How should an entrepreneur evaluate how value-added a VC can be? Are there any signs that one VC has more value add than another? 5.) Is VC moving to the operational model in terms of headcount, with the moves of firms like a16z who provide extensive services as additional value add? 5.) Why did David and ff invest in Indiegogo? Is it not an alternative finance method that is competing with VC? Has David notice a loss in deal flow to AngelList? Items Mentioned In Today's Episode: David's Fave Book: Edward Tufte: Graphical Communication of Quantitative Data David's Fave Blog: PandoDaily David's Most Recent Investment: Skycatch As always you can follow Harry, The Twenty Minute VC and David on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

9 Dec 201525min

Kanyi Maqubela is a Partner at Collaborative Fund, who have made investments in AngelList, CodeAcademy, AltSchool, Reddit, Task Rabbit just to name a few. On a more personal note, and a little background on Kanyi, he is originally from Johannesburg South Africa, and was a founding employee at Doostang, a venture-backed peer-to-peer career marketplace, he attended Stanford University and as Kanyi states his most meaningful and difficult work done so far is his work on the Obama Campaign in 2008. You can checkout Kanyi's blog here! I would like to thank Mattermark for providing all the data and analysis for this interview and you can check them out here! CLICK TO PLAY In Today's Episode You Will Learn: 1.) How Kanyi made the move into VC and tech from South Africa? 2.) Was the decision to leave Stanford tough? Why would Kanyi advise others to say in school? What was so tough about the startup experience for Kanyi? 3.) What is the investing thesis at Collaborative Fund? What stage do you prefer? Average cheque size? Sector preference? Does specializing in themes result in higher returns? 4.) How is it being such a young partner in the industry? What are the challenges Kanyi has face? Does Kanyi think his age acts as a disadvantage when it comes to attracting older founders? 5.) What are Kanyi's personal marketing strategies that he uses to establish his own personal brand? What platforms are most effective? 6.) How effective does Kanyi find demo days and hackathons as source of deal flow? Are there any tips Kanyi would suggest to maximise their utility? What is Collaborative's most effective form of deal sourcing today? Items Mentioned In Today's Episode: Kanyi's Fave Book: The Brothers Karamazov Kanyi's Most Recent Investment: CircleUp As always you can follow Harry, The Twenty Minute VC and Kanyi on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

7 Dec 201530min

Erin Glenn is the CEO @ Quire where she aims to create a way for communities to invest and collaborate with companies and their founders. Quire is changing the way companies are owned and built. Prior to being CEO, Erin was CFO at SF based video game maker KIXEYE, an investment banker at Morgan Stanley and UBS, and a management consultant in the US and South East Asia. All the data and research mentioned in today's show is provided by the kind team at Mattermark, check them out here! In Today's Episode You Will Learn: 1.) How Erin made her way into the wonderful world technology? 2.) What is Quire, how does Quire work, what companies does Quire raise for? 3.) Over the last few years we have seen a massive increase in the crowdfunding sector in general. What are the key drivers of the rise of this sector? 4.) With the greater and greater amounts being raised on these platforms, many are suggesting they have the potential to replace VC. What are Erin's thoughts on this? Or are the systems fundamentally different? 5.) What are the greatest barriers to mass market adoption of the crowdfunding model? What have been the biggest challenges faced in the journey with Quire? 6.) How does Quire, as a crowdfunding platform plan to draw investors away from funds and other portfolio based assets given the level of risk associated with investing in young companies? Items Mentioned In Today's Episode: Erin's Fave Blog or Newsletter: Fred Wilson: AVC Erin's Fave Book: Magic Erin's Fave Quire Funded Companies: Gimlet Media, Kano, Duel As always you can follow Harry, The Twenty Minute VC and Erin on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

4 Dec 201525min