20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast

20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast

Joost De Valk is one of the OGs of SEO. As the Founder of Yoast, he scaled what was a side project plugin into a multi-million dollar business, used by 13 million sites and selling to Newfold Media in 2021. As one of the early SEO pioneers he is also an extremely coveted angel investor and invests through his company, Emilia Capital.

In Today's Episode with Joost De Valk We Discuss:

1. From Side Project to Multi-Million Dollar Business:

  • Why and how did Joost create the first version of Yoast?
  • When did he realise that this was not a side project and could be a big business?
  • What does he know now that he wishes he had known when he started Yoast?

2. When, How and Why To Invest in SEO:

  • When is the right time to invest in SEO?
  • How should one determine how much budget to allocate to SEO?
  • Once decided on budget, what are the first steps to investing in SEO?
  • Which part of the org should SEO team specialists sit in?
  • What are the biggest mistakes founders make when investing in SEO/

3. AI Changes The World of Context:

  • How does AI change the way businesses create content?
  • How can startups leverage AI to create and distribute more content for SEO?
  • What are the biggest challenges/problems to leveraging AI for content creation?

4. Creating a Developer-Led Brand and Mastering PLG:

  • What is the secret to creating the best developer-led brand?
  • What are the biggest mistakes people make when marketing to developers?
  • How does Joost navigate the balance between having enough value in a freemium product but also retaining enough value to be able to charge for the premium product?
  • Is Joost concerned that budgets will revert back to CFOs and away from individual contributors with the financial downturn that is ensuing?

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20 VC 002: How to become a VC with Kris Jones

20 VC 002: How to become a VC with Kris Jones

In this session of The Twenty Minute VC, I'm so excited to have the opportunity to interview Kris Jones. Kris has enjoyed an amazing career in the technology industry, founding PepperJam, an internet marketing agency in 1999 and later selling it to Ebay in April of 2010. More recently, Kris has made his transition into the Venture Capital Industry through the founding of an early stage technology investment fund, KBJ Capital, which includes portfolio companies Highlighter.com, French Girls App, ReferLocal.com, LSEO.com and many more incredible companies. In this session you'll learn: Why Kris decided to make the transition from the Startup ecosystem to the world of Venture Capital. How did it feel for Kris, selling his company to Ebay? What was the most important lesson Kris learnt in the journey from having the idea for PepperJam to being acquired by Ebay? What is the key characteristic a Founder must have? What can an individual do to get employed in the Venture Capital industry. Kris is also a prolific writer here are some of his articles, you can check out! Forbes: 15 Steps to Set Your Company Up for a Successful M&A Mashable: 9 Ways Social Media Marketing Will Change in 2014 Citibank: How to Impress a Potential Investor

13 Jan 201522min

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

Welcome to the 1st episode of The Twenty Minute VC, on today's show we have Guy Kawasaki, Guy is the Founding Partner of Garage Technology Ventures, a seed & early stage venture capital fund investing in extraordinary entrepreneurs with unique technologies. Previously, he was Chief Evangelist of Apple Inc and an advisor to the Motorala Business Unit of Google. Guy is also the author of many best selling books including the recent best seller, The Art of Social Media: Power Tips for Power Users. In this episode we delve into: Why Guy made the transition into the VC industry? What is the most important aspect for a startup to have? What drives Guy insane about startup founders today? What books Guy gives to aspiring entrepreneurs? What software & apps Guy cannot live without? We then finish on a quick fire round where we discover Guy's thoughts on the future of Amazon, Tesla and whether we really are in the midst of a tech bubble. All of the products mentioned in todays show can be found at www.thetwentyminutevc.com If you love the show, please do leave a review on the iTunes store and don't forget to subscribe!

13 Jan 201519min

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