20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch21 Juni 2023

20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud

Gina Gotthilf is a Co-Founder and COO at Latitud, an a16z-backed platform supporting the next generation of iconic tech startups in Latin America through digital products, a community and fund. Previously, Gina led growth and marketing at Duolingo from 3 to 200 million users via organic strategies and was part of the executive team. She also worked on the Mike Bloomberg presidential campaign, helping oversee the creation of digital ad campaigns at a historical budget, and led growth and community for Tumblr in Latin America.

In Today's Discussion with Gina Gotthilf We Discuss:

Entry into the World of Growth:

  • How Gina went from working on a farm to leading growth for Tumblr in LATAM?
  • What are 1-2 of Gina's biggest takeaways from her time leading growth for Duolingo?
  • What does Gina know now that she wishes she had known when she entered the world of growth?

15 Top Tips and Secrets to Being Featured in the Best Publications:

  • What is the best way to get in touch with journalists? What mistakes do founders have when they reach out to journalists?
  • Should founders get in touch with more than one journalist at a publication?
  • Should founders be explicit about the embargos they have on a story? Should they stick to them?
  • Should founders be more wary of being published in a publication with a paywall?
  • What materials should they send to journalists to get their attention?
  • Should founders send press releases in early messages to journalists?
  • How can founders control in some way what the journalist will ultimately publish?
  • How long before the company wants the piece to come out, should they reach out to journalists?
  • How can founders create FOMO when trying to get journalists to write their story?
  • How can founders create social validity with journalists, when they are a small company?
  • Once published, what should the distribution strategy look like?
  • How can you get people you know to like and share content you are featured in?
  • What are the top tips and tricks to get people to share content with you in?
  • Should PR and Comms be an ongoing effort or static projects with news stories?
  • What are the single biggest mistakes founders make in getting their company in the press?

Avsnitt(1386)

20 VC 002: How to become a VC with Kris Jones

20 VC 002: How to become a VC with Kris Jones

In this session of The Twenty Minute VC, I'm so excited to have the opportunity to interview Kris Jones. Kris has enjoyed an amazing career in the technology industry, founding PepperJam, an internet marketing agency in 1999 and later selling it to Ebay in April of 2010. More recently, Kris has made his transition into the Venture Capital Industry through the founding of an early stage technology investment fund, KBJ Capital, which includes portfolio companies Highlighter.com, French Girls App, ReferLocal.com, LSEO.com and many more incredible companies. In this session you'll learn: Why Kris decided to make the transition from the Startup ecosystem to the world of Venture Capital. How did it feel for Kris, selling his company to Ebay? What was the most important lesson Kris learnt in the journey from having the idea for PepperJam to being acquired by Ebay? What is the key characteristic a Founder must have? What can an individual do to get employed in the Venture Capital industry. Kris is also a prolific writer here are some of his articles, you can check out! Forbes: 15 Steps to Set Your Company Up for a Successful M&A Mashable: 9 Ways Social Media Marketing Will Change in 2014 Citibank: How to Impress a Potential Investor

13 Jan 201522min

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

Welcome to the 1st episode of The Twenty Minute VC, on today's show we have Guy Kawasaki, Guy is the Founding Partner of Garage Technology Ventures, a seed & early stage venture capital fund investing in extraordinary entrepreneurs with unique technologies. Previously, he was Chief Evangelist of Apple Inc and an advisor to the Motorala Business Unit of Google. Guy is also the author of many best selling books including the recent best seller, The Art of Social Media: Power Tips for Power Users. In this episode we delve into: Why Guy made the transition into the VC industry? What is the most important aspect for a startup to have? What drives Guy insane about startup founders today? What books Guy gives to aspiring entrepreneurs? What software & apps Guy cannot live without? We then finish on a quick fire round where we discover Guy's thoughts on the future of Amazon, Tesla and whether we really are in the midst of a tech bubble. All of the products mentioned in todays show can be found at www.thetwentyminutevc.com If you love the show, please do leave a review on the iTunes store and don't forget to subscribe!

13 Jan 201519min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
fill-or-kill
borsmorgon
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-en-rik-historia
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers
tabberaset