SPOS #121 - The Digital Marketing Needle

Welcome to episode #121 of Six Pixels Of Separation - The Twist Image Podcast. Some great audio comments and tons of ranting about how big Digital Marketing is an dhwo big it can (and will) be. I'd love more audio comments and questions about this episode, so take a listen and send in your thoughts. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #121 - Host: Mitch Joel.

• Running time: 42:46.
• Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter.
• Facebook Group - Six Pixels of Separation Podcast Society.
• In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call.
• Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada.
• Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within.
• PodCamp Montreal - September 20th and 21st - Pavillon de De Design at UQAM.
• Organized by: Sylvain Grand'Maison, Julien Smith, Bob Goyetche, Jean-François Blais, Laurent LaSalle, Laurent Maisonnave, Hugh McGuire, Casey McKinnon, Harold Boeck and Michelle Sullivan.
• Twist Image is a sponsor.
• I will be co-presenting two sessions:
• The New New Music - Fans, Community And What Business Can Learn From An Industry In Peril with David Usher – musician and cloudid.
• Podcasting From The Heart - The Value Of Recording A Show With No Editing And No Second Takes – C.C. Chapman – Managing The Gray – Accident Hash – The Advance Guard.
• The Best Practices In Social Media Marketing Writing Project.
• Prizes too:
• Apple iPod Shuffle – 1gb.
• Always Be Testing – Bryan Eisenberg.
• Word of Mouth Marketing – Andy Sernovitz – 4 copies.
• Audio Comment – Heidi Miller –Diary of a Shameless Self-Promoter.
• Knight News Challenge.
• Shop.org Annual Summit – Mandalay Bay – Las Vegas – September 15th – 17th.
• Don Tapscott – featuring his new book, Grown Up Digital.
• Social Media And The Reluctant Retailer.
• Roundtable – Podcasting for Retailers.
• Grinding forward on the book, Six Pixels of Separation – 5 chapters done.
• The Agency of the Future is…
• How Big is the Digital Marketing Pie?
• Audio Comment – Jay Moonah – Media Driving.
• Six Points of Separation – Six Ways To Move The Digital Marketing Needle:
• 1. Education.
• 2. Advocacy.
• 3. Re-employing people from other media channels.
• 4. Not copying traditional media standards.
• 5. Pushing publishers and ad networks to think differently.
• 6. Getting away from brand and back to metrics.
• Music From PublicBroadcasting.ca (thanks Justin Beach):
• Allison Crowe – 'Joan of Arc' (Leonard Cohen).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #121 - Host: Mitch Joel.

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