Thinking With Mitch Joel4 Nov 2012

SPOS #330 - Jonathan Salem Baskin Is Selling The Marketing Dream

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Baskin and Unerman are hosting a contest for college undergrads and grad students to win a paid summer internship at MediaCom's offices in NYC or London. They will also put the best truth briefs in a book entitled, Truth Tellers: How Tomorrow's Leaders Would Change Today's Brands, and distribute it free around the world, giving students a great credential in their job searches. Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

Running time: 47:49.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Jonathan Salem Baskin.
Branding Only Works On Cattle.
Bright Lights & Dim Bulbs.
Histories of Social Media.
Tell The Truth.
Become a Brand Truth-Teller: The Tell The Truth Contest.
Dim Bulb.
Advertising Age.
Follow Jonathan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

Tags: advertising age advertising podcast become a brand truth teller blog blogging brand branding only works on cattle bright lights and dim bulbs business book david usher digital marketing dim bulb facebook histories of social media itunes jonathan salem baskin marketing marketing blogger marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth wpp

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