Thinking With Mitch Joel6 Jan 2013

SPOS #339 - Marketing Is Dead According To Bill Lee

Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

Running time: 48:31.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with: Bill Lee.
Marketing Is Dead - Harvard Business Review.
Customer Reference Forum.
The Hidden Wealth of Customers.
Follow Bill on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

Tags: advertising podcast bill lee blog blogging brand business book customer reference forum david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing is dead marketing podcast online social network podcast podcasting social media the hidden value of customers

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(1059)

Life Lessons From Google Search With Simon Rogers - TWMJ #1047

Welcome to episode #1047 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Simon Rogers has spent his career turning data into stories that help us better understand the world... and ou...

2 Aug 53min

Productivity Breakthroughs With Liane Davey - TWMJ #1046

Welcome to episode #1046 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Dr. Liane Davey has spent her career helping leaders and teams perform at their best. As an organizational psy...

26 Juli 51min

Prosperity And Economic Growth With Chris Bradley - TWMJ #1045

Welcome to episode #1045 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Chris Bradley has spent more than twenty-five years helping organizations navigate strategy, growth, and long-...

19 Juli 1h

A World Of Intelligent Machines With Steve Brown - TWMJ #1044

Welcome to episode #1044 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Steve Brown has spent more than twenty-five years helping organizations prepare for the future of technology. ...

12 Juli 1h 1min

A Playbook For Growth With Nicolas Darveau-Garneau - TWMJ #1043

Welcome to episode #1043 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Nicolas Darveau-Garneau has spent his career helping organizations understand where technology creates lasting...

5 Juli 56min

The Most Powerful Force In Business With Marcus Buckingham - TWMJ #1042

Welcome to episode #1042 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Marcus Buckingham has spent more than three decades changing how organizations think about people, performance...

28 Juni 1h 5min

Winning With AI With Charlene Li - TWMJ #1041

Welcome to episode #1041 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when every leadership team is being told that artificial intelligence will change everything, Charle...

21 Juni 1h 1min

AI And The Knowledge Economy With Sangeet Paul Choudary

Welcome to episode #1040 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Long before artificial intelligence became the dominant business conversation, Sangeet Paul Choudary was helpi...

14 Juni 58min