Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-theory-vs-buying...
24 Apr 3min
"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches. In this episode, he joins ...
20 Apr 31min
Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard
This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-three-value-discipli...
17 Apr 5min
Gap Selling: Why Price Depends on the Problem You Solve with Keenan
Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He's also the author of Gap Selling,...
13 Apr 29min
Buyer Insight: Free AI Is a Strategy, Not a Pricing Model
This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/free-ai-is-a-strategy-no...
10 Apr 3min
Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth
AI pricing is changing fast—and suddenly, everyone is selling credits. But here's the uncomfortable question: Are credits actually helping you scale… or quietly pulling you back into cost-plus pricing...
6 Apr 28min
Buyer Insight: "We Lost on Price" – Truthful and Useless
This is an Impact Pricing Blog published on January 19, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/we-lost-on-price-truthfu...
3 Apr 4min
How Jobs to Be Done Shapes Buyer Decisions (And What They Really Want) with Jim Kalbach
Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for his work in Jobs to Be Done, experience mapping, and...
30 Mars 28min
