Why ROI Is Your Most Powerful Pricing Tool with Sarah Williams
Sarah Williams, founder and CEO of Leading Culture and former director at GAP Consulting for 23 years, brings her accounting background and business growth strategy expertise to a spirited debate abou...
3 Nov 202536min
Blogcast: Pricing AI: Market Segmentation Matters
This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-market-segment...
31 Okt 20256min
Why Efficiency, Not AI, Is the Real Competitive Advantage in Pricing with Lindsay Maurer
Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13% profit gain despite a 16% revenue drop, and why ...
27 Okt 202531min
Blogcast: Pricing AI: Are You Selling a Platform or a Solution?
This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-are-you-sellin...
24 Okt 20257min
Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson
Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-base...
20 Okt 202531min
Blogcast: Pricing AI: Do Costs Finally Matter in Pricing?
This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-do-costs-final...
17 Okt 20257min
AI as a Multiplier for Pricing with Emanuel Martonca
Emanuel Martonca, founder of Soft Fight, reveals how agentic AI is solving one of the biggest challenges in IT services: coordinating pricing decisions across hundreds of people in decentralized organ...
13 Okt 202530min
Blogcast: Pricing AI: Buyers Buy Inherent and Relative Value
This is an Impact Pricing Blog published on August 4, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-buyers-buy-inhe...
10 Okt 20258min
