Episode 25: Branded Photography for Small Businesses with Allison Corbin of Captured by Corbin

This episode is a fun one, friends!

When I tell you this girl makes me smile with just her presence, I hope you can hear that smile come through your speakers in today's episode.

Allison Corbin and I crossed paths a couple years ago, and in the years since, we have partnered on several projects professionally, she's taken photos of my family, and we can have an hours-long conversation over coffee with the best of them. I truly enjoy her company, and today I'm bringing her expertise of photography to you.

Allison started her career as a photographer almost 7 years ago by capturing weddings and family sessions. And as her family has grown and needs changed, Allison has pivoted into more commercial and brand photography.

She loves working with these businesses and helping tell their stories through the lens of her camera. She captures moments in time of the people and the hard work involved in operating a small town business, and her photos document those daily interactions.

Not only can a photographer capture a moment in time for these small businesses, but it also allows them a professional library of content they can pull from for social media, websites, pamphlets, and other print marketing materials. And in 2021, more than ever, it's important to have these assets so followers can shop you online.

Listen to today's episode for the full interview, and see some of my key takeaways from my conversation with Allison below:

Key Takeaways:

-Behind every small business is a family. Capturing photos of these businesses is capturing families too.

Owning your own business allows flexibility as family needs change.

Photos tell the stories of the people behind those items, services, and events that Allison captures. And many times multiple businesses come together to work with one another, so it's fun to see the crossover that happens in small towns.

Her journey to owning her own business was over several years. Allison worked in several career fields as she started her photography business. She deliberately made it a slower transition so she could make sure she and her family were comfortable as her business grew.

Starting a business doesn't mean throwing caution to the wind and investing all your money up front. Everyone's business journey looks different, and just because the gurus say to "take the leap" it doesn't mean that's the path for you. Getting professional photos doesn't have to look like a standard shoulders-up photo against a generic backdrop. Help tell your story by wearing your uniform and getting photos in your environment.

People do business with people. Let your customers and followers online see YOU, and the face behind the business (and these days, the face underneath the mask!)

"We need to step up our game this year and be able to show other people who we really are." –Allison's take on why photography is essential for businesses in 2021

Get more from Allison

If you want more tips for taking your own professional photos or if you'd like to work with her yourself(check out her head shot event if you're a local!), visit www.capturedbycorbin.com or @capturedbycorbin on Facebook and Instagram.

Connect with us:

Read the full show notes here: http://www.mollyknuthmedia.com/podcast Follow Small-Minded on Instagram and Facebook