The Found Podcast with Molly Knuth2 Mars 2021

Episode 27: Small Town Business Fitness with Erika Hermsen of Sweat Inspire Sisterhood

Friend, trust me when I say you'll want a notebook as you listen to this one. Today I'm sitting down with my friend, Erika Hermsen of Sweat Inspire Sisterhood, and I know you're going to have so many takeaways from this episode. Not only has Erika changed my life (no joke) with her at-home fitness and nutrition programs that are perfect for small-town women with limited access to gyms, but she has grown a business and community like no other I've ever been part of. Erika's mission is to help women in small towns live their best life. With her programs she helps busy women sweat daily with at-home workouts and nutrition programs. No gym equipment is necessary, just dumbbells, a yoga mat, and you're in! In addition to the live workouts and library of hundreds of prerecorded trainings on the app, you get access to the Sisterhood Facebook group, a chance to win prizes from women-owned Midwest businesses, and weekly meal plans and healthy recipes delivered straight to your inbox. The fitness results are great, but the confidence and connections that result are a game changer. I love that in the years she's been in business, Erika has moved across the country from large cities to suburbs and small towns, but in those transitions, she's never lost sight of her mission to reach women where they are via their online platform. And as she's grown, she's brought other women on her team and supported women-owned small businesses by sharing them on her platform and incorporating their products into Sisterhood giveaways. Erika's is a business that leads with heart, and throughout the episode I hope you can see and hear the respect I have for her as a business owner and friend. Enjoy this one, my friends! Key Takeaways

The best businesses start by listening to the needs of the people you help. S.I.S. started when Erika moved cross-country and her former fitness clients asked for a way to stay connected and receive coaching online. As her business has evolved and grown, she hasn't forgotten this core tenant, and she continually adjusts to the needs and requests of the Sisters.
The best business growth happens organically. Women tell their friends who tell their sisters who tell their coworkers and can grow via word of mouth.
Play the long game with your business and adopt new methods and technologies as they develop. Start that app, incorporate video trainings, etc. and use it to help enhance your visibility and customer experience.
Be innovative. Just like a traditional gym, Erika has other registered coaches and instructors on her team who can lead classes in specialized areas.
"The only way to truly grow is to bring in help." Business owners can't wear all the hats forever. When the time is right, find those areas that drain your energy or don't fall into your skillset and hire help to supplement those aspects of your business.
When hiring, the #1 thing to look for is trust. Trust the person you are bringing on board, and they will help you reach your business goals.
Community is what it's all about in social media and real life.
Supporting small businesses directly impacts the lives of people in your small town and the economy.

Join the Sisterhood! If you want to have the guidance of a coach, the accountability of a group of supportive women, and the convenience of doing all this from home, check out Sweat Inspire Sisterhood! At the beginning of each month the Sisterhood has a 7-day free challenge so you can have a test run or you can dive in and join the program! Visit https://www.sweatinspiresisterhood.com/ to view her offers or follow @sweatinspiresisterhood on Facebook and Instagram. Follow for More Follow Small-Minded on Instagram and Facebook Follow Molly Knuth Media on Instagram and Facebook For more about our Instagram workshops this month at MKM visit mollyknuthmedia.com/shop.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(289)

266: Better Every Day: Dr. Dan Butler on Building a School District Rooted in People

I have a confession. I've been bragging about our school district to basically anyone who will listen lately (sorry to my friends and acquaintances, you did not ask for this)...and today's guest is ex...

20 Aug 38min

265: Wear the Name Badge: What Ed Raber Knows About Showing Up

This month on The Found Podcast, we're doing something a little different. We're bringing the boys in for a few episodes (don't worry, we'll be back to our women founders soon), and first up is somebo...

12 Aug 46min

264: The Messy Middle: What Rebuilding My Business Has Actually Looked Like

Back in May, I was on a Zoom with my friend Jill Carr, mapping out where this podcast is headed in 2026 and 2027, when something clicked. Not a big dramatic moment. Just that quiet click where somebod...

5 Aug 40min

263: The Midyear Check-In Founders Never Put on Their Calendar

We're over halfway through the year, which means I'm having two feelings at once: "how did we get here already?!?!" and "okay, let's actually get moving on the goals I set back in January." If you're ...

29 Juli 19min

262: Six Reasons 2026 Is Your Year to Finally Start That Business

If you've been sitting on an idea for your small town, a business, a side hustle, a project you keep circling back to, and something keeps stopping you every time you get close to pulling the trigger....

22 Juli 48min

261: 7 Truths About Rural America They Don't Want You to Hear

I'm angry this week. Not flip-a-table angry. The kind of angry that makes you sit up and say: this is wrong, and I want to be part of the solution. Rural America has been talked about, talked at, and ...

15 Juli 57min

260: What Table Were You Actually Built For? A Self-Leadership Framework for Small Town Business Owners

This one is personal. Episode 260 is a solo cast, and it's the episode I've been sitting with for a while. I'm sharing what's been happening in real time in my career this year, not as a pivot story o...

8 Juli 34min

259: 28% Is Not Enough: Sarah Jakle on DemocraShe, Civic Engagement, and Why High School Girls Are the Future of Government

I get pitches in my inbox every day. Most of them I can't fit into the schedule, no matter how great they are. This one stopped me cold. Sarah Jakle is the founder and executive director of DemocraShe...

1 Juli 50min