The Found Podcast with Molly Knuth28 Sep 2021

Episode 57: Small Town Social Media Marketing

Hey listener! We're taking it back today to a shorter episode, which I actually had not planned but decided it would be great content after I had a listener email me a few questions. There are a whole bunch of quote on quote social media rules, but the best way to get going with social media marketing for your business is to get started. It doesn't have to be professional photos, produced videos, or the perfect caption, it just has to be you showing up. Key Takeaways

There are many platforms to manage. At Molly Knuth Media we mostly manage Facebook and Instagram platforms for our clients. I choose Facebook because it's a great local marketing tool. I choose Instagram because it allows you to reach a bigger audience through the use of hashtags.
I started in social media marketing by accident. As an English and Language Arts Teacher, I took to Facebook to get more books for my classroom. I then began sharing the responses from students with Facebook and I ended up with more than 500 books for my classroom.
After deciding to become a stay at home mom, I helped our community work towards getting a new daycare through posting video and pictures on Facebook. We were strategic with videos to tell a story and share with the community the need and wants for the new daycare. After word of mouth on the services I was able to provide through Facebook and how it could be used for a business, the rest is history!
Everyone has their own belief, likes and dislikes when it comes to what makes a good post. I operate by the "E's." I want to either educate, evoke an emotion, or e-commerce.
In addition, I want each post to have an attention grabbing graphic, a caption to compliment the graphic, and a call to action.
When looking at a time of the day to post, it's important to think of your audience and when they are most likely to have down time.
Your caption matters! It communicates the big takeaway you want people to have.

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