Special Edition | NSS / NY Now 2019 - Part 2

Today we're back with Part 2 of our NY Now and National Stationery Show recap!

As you may have heard, NSS which was previously held in May, moved to February this year to co-locate with NY Now. 39 of our Tradeshow Bootcamp alumni were exhibiting at the two shows and one of the main questions I had for them was -- how have the shows merging affected you?

It was interesting to see the different responses.

If you listen to Part 1 of this series, you'll hear the that the NSS exhibitors mentioned specific pros and cons of the shows co-locating. But, when I asked the NY Now exhibitors about the effects, they didn't notice much of a difference.

Many of our NY Now exhibitors have been exhibiting at NY Now for several shows, doing both the summer and winter show. Most used to also do the National Stationery Show when t was in May -- so three large NY shows a year. In these interviews you'll also hear how they are branching out to other shows, and they'll talk about the difference in these shows and why they ultimately chose NY Now over NSS.

Today's episode features interviews with Lindsay Henry of Inklings Paperie, Kathryn Hunter of Blackbird Letterpress, Erika Caskey of Chez Gagne, Danelle Bliss of Wishbone Letterpress, Rebekah Tennis of Wild Ink Press, and Victoria Venturi of Paper Epiphanies.

I hope you enjoy this special series!

ON TODAY'S EPISODE:

Lindsay Henry, Inklings Paperie

Kathryn Hunter, Blackbird Letterpress

Erika Caskey, Chez Gagne

Danelle Bliss, Wishbone Letterpress

Rebekah Tennis, Wild Ink Press

Victoria Venturi, Paper Epiphanies

PAPER CAMP

What if you could sit in a room with 30 other product makers who are doing exactly what you're doing -- building a business they love! You could share resources, leverage each other's experiences and learn from those who are where you want to be. Imagine the growth potential!

Join us March 14-15th in Los Angeles for our Paper Camp Conference.

Over 800 brands have attended Paper Camp. Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.

This program is for you if you're a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.

We believe in the power of community, collaboration and sharing everything we know. Get all the details and register at www.tradeshowcamp.com/papercamp

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ABOUT PROOF TO PRODUCT:

Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Over the last year and a half, Proof to Product has shared almost 100 startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. We are quickly approaching our 100th episode and we want to do something special to celebrate all of you, our listeners. We want to hear your proof to product story and share it with our audience.