101 | Why I Rebranded to Proof to Product with Katie Hunt

Hey Friends, it's so good to be back! Did you catch yesterday's announcement? We have BIG news! Tradeshow Bootcamp is now Proof to Product, and we've launched a brand new website for the Proof to Product brand. To celebrate, we are doing things a little bit differently on the Podcast! We are turning the tables and I'll be your guest for the next few days. TSBC Alum, Caroline Hull guest hosts and we go behind the scenes for three full episodes, unveiling the exciting shifts I made in my business.

This week, on Episodes 101, 102 and 103, Caroline and I dive headfirst into the Tradeshow Bootcamp to Proof to Product rebrand. Today, on Episode 101, we're talking about why I decided to change my business name and all the fears that were behind it. Tomorrow on Episode 102, Caroline and I tackle the logistics including Proof to Product's new website, the legal decisions, and the business model. Then on Thursday, during Episode 103, I share our marketing plan, how we rolled out the new name and the new website.

Our audience has been such an important part of this process, and I'm so excited to share all of these new changes with you. I hope you enjoy this episode, and listen in to find out how to get involved to celebrate with us!

ON TODAY'S EPISODE:

• Why Katie made the decision to rebrand and change her business name
• How Tradeshow Bootcamp evolved over eight+ years
• Facing fears around outgrowing and rebranding
• What Katie did to find the right look and feel for Proof to Product
• Finding the confidence to lean into growth
• The importance of getting back to basics
• Katie's process for reconnecting with the audience
• How Katie handled the switch
• The amazing new resources available at prooftoproduct.com

KEY TAKE-AWAYS:

"I'm going to get super vulnerable here with all of you guys. Because all of you are my people and this has been a process." - Katie Hunt

"I felt like, 'Gosh, Tradeshow Bootcamp just doesn't articulate all the different things that we do and how we help business owners.'" - Katie Hunt

"I worked with, no joke, four different designers who I highly respect and admire and I love their work. And we just couldn't land on anything that felt right." - Katie Hunt

"I felt we're outgrowing the brand. I felt it was growing up and yet I kept hitting walls." - Katie Hunt

"We had all these resources available on all these different ways, but we weren't communicating it. And that was really frustrating for me." - Katie Hunt

"We started Proof to Product and that kind of took a life of its own." - Katie Hunt

"I broke it down to the basics. I went back to whose our audience? What kind of programming do they need? What kind of problems do we need to solve for them?" - Katie Hunt

"Rebranding isn't just about picking a new name and picking a new logo. This is about looking at the entire picture. And making sure that it all works and fits together and makes sense for your audience." - Caroline Hull

"I'm a firm believer that we need to go back as entrepreneurs and constantly be reevaluating. Who are we working with? And what are we giving them and how are we providing maximum value to them?" - Katie Hunt

"We grow and evolve as people, and our businesses grow and evolve too." - Caroline Hull

LINKS

Squarespace Web Developer: Susannah Carpenter

SEO Consultant: Myrna Daramy

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ABOUT PROOF TO PRODUCT:

Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!