161 | Optimizing Our Website with Jessica Freeman, Jess Creatives

Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That's not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer.

Whether you've been in business for many years or are just getting started you're in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all things SEO and website optimization. Jessica is someone who has a wealth of knowledge in this field and has been a huge help to me and my business for the last five years.

She shares so much helpful insight today about leveraging keywords for SEO (including how to research keywords and where to put them on your website). We talk about the mistakes many business owners make on their websites so you know exactly what to avoid!

We chat about everything from navigation bars and product thumbnails to her thoughts on using carousel images. She also shares tools you can use for research and analyzing your audience's behavior. Be sure to stick around to the end to hear the three takeaways that I want you to get from this episode!

ON TODAY'S EPISODE:

• The biggest mistakes she sees people making on their websites
• Strategies you can utilize to maximize the first 5 seconds that a visitor arrives on your website
• Why Jessica doesn't recommend using carousel images on your website
• Her advice on minimizing the number of navigation buttons
• Jessica's thoughts on putting product thumbnails on your homepage
• Why SEO is important for online businesses (especially product-based business owners)
• How to do keyword research for your SEO strategy
• The details you should be looking for when doing your keyword searches
• Where you should include keywords on your website
• How often you should look at Google Analytics and the things you should analyze
• Her thoughts on heat map tools and how to use them to better understand your audience
• Jessica's advice for new business owners on optimizing their websites from the start
• The advice she has for seasoned business owners on gaining more visibility on Google searches

For full show notes and resources, head to: bit.ly/PTPEp161

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Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!