177 | Covid Check-in with a Brick & Mortar Shop Owner with Biff Ulm, MN Nice Enough

Hey friends! Today's guest is a familiar voice on the podcast. This conversation was with none other than Biff Ulm of MN Nice Enough and retail shop Zaiser's. I had a conversation with Biff earlier this year, pre-COVID (episode 146 if you want to take a listen) and it seems like it was an eternity ago!

I was so happy that Biff agreed to come back on to discuss his personal journey of being a store owner during the time of COVID. In this episode, Biff shares how his store sales have fluctuated this year and how his buying strategies have shifted from larger orders that were further out to smaller, more consistent orders. Biff talked about the new marketing strategies that his team and he have implemented to build relationships with their shop customers.

Be sure to listen closely to the two golden nuggets that Biff shared on not being afraid to fail and making a statement with your products!

ON TODAY'S EPISODE:

• A rundown of Biff's shop
• Biff's experience with closing and reopening during the pandemic
• The safety measures they put in place for the store re-opening
• How he dealt with managing his team and bringing on additional support
• How his sales have been this year compared to other years
• Shifts he's made within his wholesale buying tactics and strategies
• What product makers and manufacturers can do to support their wholesale customers
• Where they're sourcing products from during this pandemic
• Biff's thoughts on seeing manufacturing processes slow down
• Why he decided to go live daily to reach customers at home
• What "easy buying" looks like for Biff
• His views on having a pre-pack

RESOURCES:

146 | Leveraging point of sale systems in a brick & mortar with Biff Ulm, MN Nice Enough

Zaiser's

Twisted Ware

Avochato

Hydro Flask

MEET BIFF: Hello! My Name is Biff Ulm. Yes, that is my real name. I am a husband, father, creator, entrepreneur who is inspired by the outdoors and traveling. I own a retail store, Zaiser's, and wholesale company, MN Nice Enough. I am based in the heart of the Lake Country in Northern Minnesota.

CONNECT WITH BIFF: Website: https://www.mnniceenough.com/ Facebook: @mnniceenough Instagram: @mnniceenough

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Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!