182 | How She Got 34,000 More Views on Her Website Using Pinterest with Rachel Ngom

Hey friends! I am really excited to be sharing the conversation I had with Rachel Ngom who is a business and lead generation expert. Rachel has a super interesting backstory where she went from being on food stamps with negative $400 in her checking account to running a multiple six-figure online business.

Rachel shared her entrepreneurial journey and what led her to where she is today. She talks about how she increased her web traffic by 34,000 views per month using Pinterest! She also shares her advice on using content to create a strong customer experience and putting yourself into the mind of your audience.

She and I discuss the importance of mindset work and professional development and why this is incredibly important for business growth. You'll also hear her tips on tools to use in your Pinterest strategy, what challenges she faced within her own business and why she recommends people use Pinterest as a part of their marketing strategy.

ON TODAY'S EPISODE:

• What motivated Rachel to start her business
• Her entrepreneurial journey of starting in network marketing and learning the business
• What Rachel does now to help purpose-driven entrepreneurs get more leads and sales
• Why she's a big believer in following your gut
• The process she put in place to get 34,000 views a month to her website form Pinterest
• Why your Pinterest strategy is a long game
• How to hone in on the types of things your audience is searching for
• The conversion rate differences she's seen on content vs. product pins
• How content helps you build that know, like and trust factor
• Why niching down can help you hone in on your audience
• The challenges Rachel has faced as she's grown her business
• Why Rachel is passionate about incorporating self-development work into her life
• Her advice for what to do with your Pinterest strategy for your business
• Why she prefers Pinterest to Facebook and Instagram

RESOURCES:

Tailwind

Free Pinterest Class

Activate

MEET RACHEL: Rachel Ngom is the host of the She's Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven female entrepreneurs drive more traffic, leads, and sales through Pinterest, blogging, and strategic use of automation.

Rachel went from being on food stamps with negative $400 in her checking account to a multiple-6-figure online business. She now helps others do the same with her signature courses and programs.

Rachel has lived in Kenya, met her husband in Senegal, got married in Morocco, and spent 2 years in France.

CONNECT WITH RACHEL:

Website: https://www.rachelngom.com/

Instagram: @shesmakinganimpact

Facebook: @rachelngombiz

Pinterest: @rachelngom

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Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!