244: Roundtable: Pricing Your Services

Summary:

How should you set your prices? 💰Because pricing is such a huge topic in the pet care industry, we asked Natasha O'Banion, Doug Keeling, & Dan Reitman to each share their mindset around pricing. With us going into a New Year, right now is the perfect time to step back and assess not only your prices, but also your mindset around charging for your services, and viewing yourself as a business owner. It's so much more than "know your worth". It's about understanding the opportunities available when you price right, and the opportunity costs when they're not set correctly.

Topics on this episode:

• What is the the cost of pet care?
• Why do we undercharge?
• What value am I bringing?
• How much can I really charge?

Main takeaway: Clients won't always remember what we did, but they will remember how we made them feel. You can change the client experience through having the margins in your business to continue to blow them away with your service.

About our guests:

Doug Keeling: Episode 18 and Episode 53

Over the past six years, Doug Keeling has built an award winning team of in-home pet care professionals across Northeast and Central Florida. Bad to the Bone Pet Care is currently a team of 30 pet sitters and dog walkers offering fully customizable personable care and is constantly growing. It is Doug's goal to show the pet care community, and the world, that through compassion and love we can truly make a difference. Be sure to follow him on Facebook, Instagram, and his blog to follow his teams progress as we continue to expand. Feel free to email him any questions you may have about starting and growing a pet care business.

https://badtothebonepetcare.com/

https://www.facebook.com/BadtotheBonePetCare/

Instagram: @badtothebonepetcare & @thewanderingpetsitter

On Youtube: Bad to the Bone

Daniel Reitman: Episode 29, Episode 42, & Episode 86

I am incredibly grateful and amazed to look back on the journey that this business has taken me on. I have been fortunate enough to surround myself with an amazing team of staff and I have been able to create wonderful relationships with my clients. My mission with this business has always been to provide pet owners with someone who is reliable, trustworthy and caring to care for their pets, and I am incredibly honored to have been given the chance to do so for so many people within my community for so many years. I look forward to many more years of providing the best quality pet care for your pets.

Dan's Pet Care website

Facebook

On Youtube

*Natasha O'Banion: * Episode 59

Natasha O'Banion has 15 years of extensive marketing and sales background from the automotive industry. She has successfully occupied roles such as Client Relations, General Manager, Executive Assistant, Service Advisor, Aftermarket Sales, and Automotive Finance Manager, and she has ranked highest among her peers in sales goals, high-pressure environments, and meeting deadlines. Natasha is a highly respected straight shooter, known for her no-filter approach. Some know her as an open book, happy to share a story or moment in her life, as her empathetic nature allows everyone in her presence to feel comfortable, acknowledged, and valued.

"The pet care industry isn't easy, and it's surely not for everyone, but if this is what you want, stick with it, and I'll help you get clear and focused and find a more efficient way to achieve success"

After her tenure in the automotive industry, Natasha enjoyed a well-deserved sabbatical to process her next move. Once again realizing that dogs are her first passion, she bravely decided to take on the pet care industry, thus creating a dog walking and pet sitting company, from inception to success status. Natasha is one of the few entrepreneurs in the industry to earn six figures in only six months, an incredible feat, given the short amount of time, unpredictable market, and specific arena. During this pivotal time, Natasha became a mother, and so, she put her company on autopilot to fulfill another one of her dreams – traveling freely across the globe with the people she loves most. As Natasha's business continues to thrive, and she explores new places near and far, she has decided to reach back into the communities that have welcomed her ventures, now sharing several different ways to help others reach professional freedom and gain valuable knowledge regarding business strategies.

Start, Scale, Sail

Links:

Previous Roundtable on The Future of Pet Care

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