250: Stop Overcomplicating Marketing with Jane Harrell

Do you ever feel guilty that you should be doing more in your marketing? 📢With as many hats as we wear as business owners, it's common to start feeling like you're not doing enough. In this episode, Jane Harrell, from Working with Dog and Cause Digital Marketing, shared ways we can market efficiently, use time effectively, and learn to forgive ourselves when we don't get everything done.

Topics on this episode:

• Mindfulness
• Publish once, distribute everywhere
• Making email simple
• Preparing for busy times

Main take away: I don't need to be everywhere. I don't need to do everything. I don't need to be everything to everyone. Everything works better when I'm not.

About our guest
Jane's been rocking it out in the pet industry for 18+ years, leading content strategy and marketing as former Editor-in-Chief of IDEXX's Pet Health Network, Head of Consumer Communication for IDEXX, head of the consumer side of Petfinder.com, and with many other leading pet brands like Animal Planet and Petco. She's a regular industry speaker and has had work featured in AAHA Trends, DVM360, INC.com, SheKnows, Pets+ Magazine, The Humane Society of the United States and more.

As President of 'cause Digital Marketing, co-owner of Social Media for Animals and co-owner of Working with Dog, Jane's happy place is helping pet and socially focused businesses profit and change the world - at the same time.

When not traveling and speaking, Jane lives in Maine with her loving partner, large brood of adopted pets and occasional foster child. In her "off" time, Jane enjoys gardening and doing volunteer wildlife transport for two local rehabs.

Links:
Jane's article on newsletters
Free channel selector tool
Facebook Group
Working with Dog
Previsouly on Episode 099

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Full show notes and transcript

Sponsored By:

• Pet Perennials Promo Code: Use 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days
• Time to Pet Promo Code: 50% off first 3 months

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