319: Sales Psychology of the Affluent Client

What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O'Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.

Main topics:

• Sales psychology
• Why go up-market
• Time, money, and value
• Buying with facts
• Luxury experiences

Main takeaway: Targeting affluent clients is not about judging their clothing and outward appearance, it's about understanding what drives their decision process.

About Our Guest:

Visionary and Integrator (VI) Natasha O'Banion stepped out on blind faith to stop trading time for financial freedom. Then, an Automotive Financial Sales Manager Natasha decided to start over. Without much thought she packed up her life in Washington, DC for the sunny state of Florida.

A true dog lover, Natasha and her two dogs Renzo and Ruby enjoyed five months on the beach before deciding to start a pet care business. Natasha was able to take her sales, HR and white glove customer relations experience to scale, 6 figures in her first 6 months. Several employees and four states later she credits, clear plan on company, people and process. Her process now duplicates worldwide as she continues the mission to help business owners create operations that work on their terms.

Now wife and mother to three beautiful girls, Natasha wholeheartedly believes and exemplifies that your business should work for you and your family. Your vision- the destination, your team- the driver and your systems- direct traffic.

When Natasha isn't helping her clients, you can find her traveling with her husband and children or spending time at the park with their four fur babies.

Links

Automated CEO

On Instagram

Episode 59: https://www.petsitterconfessional.com/episodes/059-scaling-your-business-with-natasha-obanion

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