401: How to Retain the Best Clients with Candace D'Agnolo

How do you keep clients coming back over and over? Candace D'Agnolo, from Pet Boss Nation, joins the show to discuss how to create raving fans of your business. Candace breaks down strategies for building long-lasting relationships with clients, and how to help them fall in love with your services. She also shows us ways to increase the perceived value of your business, while anticipating your client's needs. Finally, Candace encourages us to implement follow-up services as a way to keep clients invested and engaged.

Main Topics

• Building lasting relationships
• Increasing perceived value
• Anticipating needs
• Follow-up services

Main takeaway: If you approach your clients from a place of service - it's never selling.

About our guest:

From failing to scaling, broke to naming her price and selling businesses, and from chained to her storefront to traveling the world, Candace has experienced first-hand the extreme struggles and ultimate successes of pet entrepreneurship since 2004.

The one thing she wished she had but couldn't find was a support system of industry peers who believed in community over competition, mentors who could guide her, and a resource for the best marketing ideas around.

Candace owned and operated three brick and mortar pet businesses with 27 employees before she turned 30 called Dogaholics. And by the time the recession rolled around in 2010, she was buried in debt--to the tune of $400,000. WOAH. Despite the outward appearance of success, her health, wealth and happiness were so far out of reach, she wondered when she'd ever see them again.

But then, the tide changed. She invested in the support she desperately needed from mentors and went on to hit the multiple 7-figure revenue mark. Even after selling three pet businesses, one to Bentley's Pet Stuff and another to Destination Pet (together totaling a multiple 7 figure exit), her proudest moment was actually going from a negative $5,000 in the bank on the regular to three months worth of business expenses saved. It proved she was on the right track and could do anything!

Her original brick and mortar retail pet supply stores transformed into multiple revenue streams including retail, grooming, doggy daycare, boarding, training, dog walking, play park memberships, online informational products, books and merchandise.

Pet Boss Nation was founded in 2017 because Candace knew the pet industry was craving connection, needed leadership from the trenches and some business secrets to add to all the love of health and wellness knowledge for animals!

Having created a community from 0-4,000+ in a short amount of time, Candace and the Pet Boss Nation team now teach business growth strategies through coursework, seminars, private sessions, brand partnerships, one-on-one sessions, and through industry magazine columns, webinars and blogs.

Links:

petbizbootcamp.com

petboss.com

Pet Boss Club

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Full show notes and transcript

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