305: Dr. Mindy Weinstein, How to use scarcity to drive sales

305: Dr. Mindy Weinstein, How to use scarcity to drive sales

Welcome to Strategy Skills episode 305, an episode with a leading expert in digital marketing, Dr. Mindy Weinstein.

In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of scarcity: time-related, supply-related, demand-related, and limited edition. In this conversation, Mindy highlighted the importance of using scarcity ethically and developing marketing tactics that align with your product or service that aim not only to sell but to help your audience and customers.

Dr. Mindy Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Founder of the digital marketing firm Market MindShift, she has trained thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services. She has a doctor of philosophy degree in general psychology with an emphasis on technology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Weinstein uses her experience and knowledge as a marketer, researcher, teacher and scholar to help businesses increase revenue. She is the host of the popular podcast, Persuasion in Business, and is a global speaker. Weinstein is married, the mom of two boys, and calls Arizona home.

Get Mindy's book here:

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions. Dr. Mindy Weinstein

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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102: Current crisis = golden opportunity to transform your life

102: Current crisis = golden opportunity to transform your life

Our clients are often facing crises and catastrophes somewhere in the world. From virus outbreaks to earthquakes, wildfire evacuations and more. And they write to us about their immediate plans to manage the situation. What we find is that they almost always take actions that damage their careers and hurt their lives. They let external factors, the media narrative and their social network influence them to make poor choices that handicap their lives. Often severely. They don't realize that the biggest, fastest and most sustainable way to transform one’s life and career is to leverage a crisis. Don't run from a crisis. Run into a crisis. This is a short episode released on Strategy Skills iTunes channel and YouTube which includes an overview of the full program we released for FC Insiders (StrategyTraining.com/Strategy Training apps). The full program: https://www.strategytraining.com/how-to-manage-a-crises

19 Mars 20207min

101: Interview with McKinsey partner Peter Dahlström on the source of competitive advantage in the digital era

101: Interview with McKinsey partner Peter Dahlström on the source of competitive advantage in the digital era

This is #101 episode of the Strategy Skills podcast. In this episode we interview senior partner at McKinsey & Company Peter Dahlström on the source of competitive advantage in the digital era.  Peter Dahlström leads McKinsey’s client and firm communications. As the global leader for McKinsey Digital’s B2C team, he serves leading institutions in the telecommunications, high-tech, media, and fast-moving consumer-goods industries. Peter is a co-author of FAST TIMES: How Digital Winners Set Direction, Learn, and Adapt.  Access free training episodes from our paid advanced strategy training programs here (opt-in for free to get access): https://www.FIRMSconsulting.com

28 Feb 202058min

100: What a strategy workshop will not give you at the end

100: What a strategy workshop will not give you at the end

An episode 100 of Strategy Skills iTunes podcast is here (Strategy Skills podcast is ranked among 5-10 top for careers in many countries worldwide).  Access free training episodes here (opt-in for free to get access): https://www.firmsconsulting.com

18 Feb 20208min

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