370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Avsnitt(830)

706: How to overcome career frustrations (with New York University's Dr. Tessa West)

706: How to overcome career frustrations (with New York University's Dr. Tessa West)

Welcome to an interview with the author of Job Therapy: Finding Work That Works for You, Dr. Tessa West. In her book, Dr. Tessa West helps you figure out the real reason you're unhappy and shows you h...

26 Aug 20241h 1min

705: What is Business Judgement (Case Interview & Management Consulting classics)

705: What is Business Judgement (Case Interview & Management Consulting classics)

You cannot and will not improve your case skills from practicing case alone. "Case skills" refers to a variety of skills including body language, communication and especially business judgement. Busin...

21 Aug 202410min

704: Important Case Guidance (Case Interview & Management Consulting classics)

704: Important Case Guidance (Case Interview & Management Consulting classics)

In our ongoing series of podcasts, we again introduce new advice about case interviews or sometimes view an old topic in a different manner. The objective of these podcasts is to explain concepts like...

19 Aug 202411min

703: Myths about Management Consulting (Case Interview & Management Consulting classics)

703: Myths about Management Consulting (Case Interview & Management Consulting classics)

This general podcast describes some of the common misconceptions applicants and even practicing McKinsey/BCG consultants have about their own firms. It will be useful to anyone who wants to understand...

14 Aug 202412min

702: How to Turn a Profit and Improve Lives in the World's Toughest Places (with Former McKinsey partner, Viva Ona Bartkus)

702: How to Turn a Profit and Improve Lives in the World's Toughest Places (with Former McKinsey partner, Viva Ona Bartkus)

Welcome to an interview with the coauthor of Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places, Viva Ona Bartkus. In this book, they argue that by entering ma...

12 Aug 202448min

701: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

701: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for netw...

7 Aug 20249min

700: Sanity Checking Estimations in Cases (Case Interview & Management Consulting classics)

700: Sanity Checking Estimations in Cases (Case Interview & Management Consulting classics)

Many candidates forget to sanity-check their calculations in a case. That is a bad idea. Without a sanity-check there is no way to meaningfully assess the accuracy of your answer. More important, how ...

5 Aug 20246min

699: The Triggers Behind Customer Purchases (with Founder and CEO of Triggers, Leslie Zane)

699: The Triggers Behind Customer Purchases (with Founder and CEO of Triggers, Leslie Zane)

Welcome to an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane....

31 Juli 202442min

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