370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm's Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo

Avsnitt(830)

690: Winning Mondays: Empowering Leaders and Teams (with Paul Epstein)

690: Winning Mondays: Empowering Leaders and Teams (with Paul Epstein)

Welcome to an interview with the author of Better Decisions Faster: Unshakable Confidence When You Need It Most, Paul Epstein. In Better Decisions Faster, Paul draws from the green-light wisdom of For...

1 Juli 202453min

689: Principles to Succeed at Any Table in Business, Sports, and Life (with US Open Medalist, Justin Bookey)

689: Principles to Succeed at Any Table in Business, Sports, and Life (with US Open Medalist, Justin Bookey)

Welcome to an interview with the author of Ping Pong Leadership: 18 Principles to Succeed at Any Table in Business, Sports, and Life, Justin Bookey. In this book, Justin distills lessons from a belove...

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688: How VC Shapes Startups (with Benjamin Shestakofsky)

688: How VC Shapes Startups (with Benjamin Shestakofsky)

Welcome to an interview with the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality, Benjamin Shestakofsky. This book draws on nineteen months of participant-obs...

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687: Fair Shake: Women and the Fight to Build a Just Economy (with Naomi Cahn, June Carbone, and Nancy Levit)

687: Fair Shake: Women and the Fight to Build a Just Economy (with Naomi Cahn, June Carbone, and Nancy Levit)

Welcome to an interview with the authors of Fair Shake: Women and the Fight to Build a Just Economy, Naomi Cahn, June Carbone, and Nancy Levit. This book explains that the system that governs our econ...

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686: Reevaluating Our Relationship with Change (with Former Deloitte's Chief Learning Officer, Ashley Goodall)

686: Reevaluating Our Relationship with Change (with Former Deloitte's Chief Learning Officer, Ashley Goodall)

Welcome to an interview with the author of The Problem with Change: And the Essential Nature of Human Performance, Ashley Goodall. Drawing on two decades spent leading HR organizations at Deloitte and...

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685: The New Rules of Persuasion (with Founder and CEO of Triggers, Leslie Zane)

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Welcome to an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane...

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684: The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth (with Stanford Professor and Venture Capital Expert, Ilya Strebulaev)

684: The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth (with Stanford Professor and Venture Capital Expert, Ilya Strebulaev)

Welcome to an interview with the coauthor of The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth, Ilya Strebulaev. This book offers a transformative playbook for delivering ...

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683: Navigating the New Data Rules (with Cristina Alaimo)

683: Navigating the New Data Rules (with Cristina Alaimo)

Welcome to an interview with the coauthor of Data Rules: Reinventing the Market Economy (Acting with Technology), Cristina Alaimo. In Data Rules, Cristina Alaimo and Jannis Kallinikos establish a soci...

5 Juni 202457min

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